Presentations
M. Kim,
“Website design and consumer behaviors in the U.S.”,
Korea, the Global Fashion Hub2012 semiannual meeting of the Korean Society of Clothing and Textiles. Seoul, Korea, 2012.
S. Song and Kim, M.,
“Strategies for Building Brand Equity for Unfamiliar Companies”,
International Textiles and Apparel Association Annual Meeting. 2013.
M. Kim, Kim, J., and Lennon, S.,
“Service elements of apparel retail websites”,
Seoul International Clothing and Textiles Conference. Seoul, Korea, 2005.
K. Mullis and Kim, M.,
“Self-congruity, satisfaction, and retailer loyalty”,
International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
S. Reddy and Kim, M.,
“Relationship between body appearance evaluation and clothing shopping motivation”,
International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
S. Burnett and Kim, M.,
“Product information available on apparel retailer web sites”,
International Textiles and Apparel Association Annual Meeting. Alexandria, Virginia, 2005.
S. Lennon, Johnson, K., Jolly, L., Damhorst, M., Jasper, C., and Kim, M.,
“Online apparel shopping among rural consumers: Changes in apparel online shopping adoption”,
International Textiles and Apparel Association Annual Meeting. Portland, Oregon, 2004.
S. Lennon, Johnson, K. K. P., Kim, M., and Lee, J.,
“A Model of Consumer Misbehavior on Black Friday: A Perfect Storm”,
American Collegiate Retailing Association Annual Meeting. Orlando, FL, 2010.
S. Burnett and Kim, M.,
“Internal and external trigger cues of impulse buying online”,
International Textiles and Apparel Association Annual Meeting. Los Angeles, CA, 2007.
M. Kim,
“Integrated learning strategies for the retail merchandising course”,
International Textiles and Apparel Association Annual Meeting. Alexandra, VA, 2005.
K. Mullis and Kim, M.,
“Inshopping in rural communities: Consumers’ and retailers’ perceptions”,
International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
J. Kim, Kim, M., and Lennon, S.,
“Information components of apparel retail websites: task relevance approach”,
International Textiles and Apparel Association Annual Meeting. Alexandria, Virginia, 2005.
S. Burnett and Kim, M.,
“Impulse trigger cues available on apparel retailer web sites”,
International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
M. Kim and Rudd, N. A.,
“Historic costume”,
Multidisciplinary Conference on Holiday, Ritual, Festival, Celebration, & Public Display. Bowling Green, Ohio, 1998.
S. Lennon, Kim, M., Lee, J., and Johnson, K. K. P.,
“Happy as a Lark or Mad as a Hornet?: Consumer Emotions on Black Friday”,
KAMS Spring International Conference/2011 ITAA-KAMS Joint Symposium. Seoul, Korea, 2011.
J. Yoo and Kim, M.,
“Factors affecting initial trust in an online shopping”,
International Textiles and Apparel Association Annual Meeting. 2013.
J. Mower, Childs, M., and Kim, M.,
“Exterior retail atmospherics, mood and behavioral intentions”,
International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.
M. Kim, Kim, J., and Lennon, S.,
“E-service attributes available on men’s and women’s apparel websites”,
American Collegiate Retailing Association Annual Meeting. Chicago, Illinois, 2007.
M. Kim,
“Email responsiveness of Internet apparel retailers”,
International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
M. Kim and Lennon, S. J.,
“The effects of customer’s dress on salesperson’s service”,
International Textiles and Apparel Association Annual Meeting. Dallas, Texas, 1998.
J. Yoo and Kim, M.,
“The effects of brand familiarity and website design on consumer responses”,
International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
M. Kim and Lennon, S.,
“Effectiveness of managerial responses to stockouts on consumer response”,
International Textiles and Apparel Association Annual Meeting. Alexandria, Virginia, 2005.
J. Kim, Kim, M., and Lennon, S.,
“The effect of visual product presentation and music on mood, attitude towards the site, and purchase intent in online apparel shopping”,
American Collegiate Retailing Association Annual Meeting. Fayetteville, Arkansas, 2006.
J. Yoo and Kim, M.,
“The effect of product coordination and a model’s face on the Internet”,
International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
S. Cha and Kim, M.,
“The effect of my virtual model on consumer response of online apparel shopping”,
International Textiles and Apparel Association Annual Meeting. Los Angeles, CA, 2007.
J. Yoo and Kim, M.,
“The effect of brand image consistency on consumer responses”,
International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
K. Johnson, Yoo, J., Kim, M., and Lennon, S.,
“Dress and human behavior: What we know and how we know it”,
International Textiles and Apparel Association Annual Meeting. Portland, Oregon, 2004.