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2022
H. - S. (Huck) Lee and Reynolds-McIlnay, R., “Impeding Behavior in Shopping and Product Trial”, ACRA 2022 Conference. New Orleans, Louisianna, 2022.
R. Reynolds-McIlnay and Keech, J., “Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience”, Association for Consumer Research 2022. Denver, CO, 2022.
R. Reynolds-McIlnay and Keech, J., “Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience”, Frontiers in Service 2022. Babson College, Boston, MA, 2022.
2020
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand..: Enhancing Promotional Effectiveness with Haptic Cues”, Journal of Marketing Research, vol. 57, no. 1, pp. 100-117, 2020.
2019
R. Reynolds-McIlnay and Morrin, M., “Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation”, 2019 Northwest Marketing Research Symposium. Portland, OR, 2019.
R. Reynolds-McIlnay and Morrin, M., “Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation”, Journal of Retailing, vol. 95, no. 4, pp. 128-142, 2019.
2017
R. Reynolds-McIlnay, “Auditory Feedback and the Shopping Experience”, ACRA Annual Conference. Bloomington, MN, 2017.
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments”, Journal of Retailing, vol. 93, no. 3, pp. 266-282, 2017.
R. Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., “Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times”, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.
2016
R. Reynolds-McIlnay, “Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays”, American Collegiate Retail Association Annual Conference. Secaucus, NJ, 2016.
2015
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays”, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads”, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.
2014
R. Reynolds-McIlnay, “Auditory Feedback and the Online Shopping Experience”, Association for Consumer Research Conference. Baltimore, MD, 2014.
R. Reynolds-McIlnay and Morrin, M., “Neatness Matters: The Effect of Display Neatness on Product Color Choice”, Understanding the Customer’s Sensory Experience Conference. Philadelphia, PA, 2014.
R. Reynolds-McIlnay, “Neatness Matters: The Effect of Display Neatness on Product Color Choice”, 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference. Stockholm, Sweden, 2014.
2013
R. Reynolds-McIlnay, “Auditory Feedback Affecting the Online Shopping Experience”, Pricing and Retailing Conference. Babson College, Babson Park, MA, 2013.