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2009
K. Mullis and Kim, M., Inshopping in rural communities: Consumers’ and retailers’ perceptions, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
2008
K. Mullis, Kim, M., and MacTavish, K., Retailing in rural communities: Retailers’ perceptions of their customers and their communities, Rural Sociology Society Annual Meeting. Manchester, New Hampshire, 2008.
K. Mullis and Kim, M., Self-congruity, satisfaction, and retailer loyalty, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
M. Kim, Park, M., and Mullis, K., Service failure in online retailing: A content analysis of consumer complaints, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.