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Presentations
R. Reynolds-McIlnay, Auditory Feedback Affecting the Online Shopping Experience, Pricing and Retailing Conference. Babson College, Babson Park, MA, 2013.
R. Reynolds-McIlnay, Auditory Feedback and the Online Shopping Experience, Association for Consumer Research Conference. Baltimore, MD, 2014.
R. Reynolds-McIlnay, Auditory Feedback and the Shopping Experience, ACRA Annual Conference. Bloomington, MN, 2017.
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.
R. Reynolds-McIlnay and Morrin, M., Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation, 2019 Northwest Marketing Research Symposium. Portland, OR, 2019.
R. Reynolds-McIlnay and Morrin, M., Neatness Matters: The Effect of Display Neatness on Product Color Choice, Understanding the Customer’s Sensory Experience Conference. Philadelphia, PA, 2014.
R. Reynolds-McIlnay, Neatness Matters: The Effect of Display Neatness on Product Color Choice, 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference. Stockholm, Sweden, 2014.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.
R. Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.
R. Reynolds-McIlnay, Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays, American Collegiate Retail Association Annual Conference. Secaucus, NJ, 2016.