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1990
H. Koenig, An Introduction to LISREL, Presentation to the College of Business Faculty. Corvallis, OR, 1990.
H. Koenig, One Step Toward Better Understanding Channel Relationships: Tie Strength, AMA Winter Educators' Conference. Chicago, IL, 1990.
H. Koenig, Tie Strength: A New Wrinkle on an Old Friend, International Sunbelt Social Network Conference. San Diego, CA, 1990.
1992
J. McAlexander, Attracting and Retaining Dental Patients, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J., Positioning Services, Presentation to Sawa Sawa Academy. Kenya, 1992.
1994
R. Brooks, Bid-Ask Spread Components Around Anticipated Announcements, Journal of Financial Research, vol. 27, no. 3, pp. 375-386, 1994.
R. Brooks, Dividen Predicting Using Put-Call Parity, International Review of Economics and Finance, vol. 3, no. 4, pp. 373-392, 1994.
H. Koenig, Evaluating Formal Student Writing, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
V. T. Raja and Han, B. T., An Intelligent Solver for the Generalized Telecommunication Facility Location Problem, Decision Sciences 25th Annual Meeting. Honolulu, Hawaii, 1994.
D. O. Kaldenberg, Koenig, H., and Becker, B. W., Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
H. Koenig and McAlexander, J., The Measurement of Service Quality in Healthcare: An Examination of Dental Practices, Journal of Health Care Marketing, pp. 34-40, 1994.
H. Koenig and Kleinsorge, I., Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.
J. McAlexander, Kaldenburg, D., and Koenig, H., Service Quality Measurement, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, Subcultures of Consumption: Implications for Marketing, Presentation OSU Portland Center. 1994.
H. Koenig, When Knowledge Levels Vary, Why Not Try Hypermedia, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.
B. Becker, Kaldenberg, D., and McAlexander, J., Yellow Pages Usage by Professionals: An Exploratory Study of Dentists, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
1995
R. Brooks and Chiou, S. - N., A Bias in Closing Prices: The Case of the When Issued Anomaly, Journal of Financial and Quantitative Analysis, vol. 30, no. 3, pp. 441-454, 1995.
J. McAlexander, Close to the Customer: Gonzo Research in an Age of Quality, Presentation to the Portland Rotary Club. Portland, OR, 1995.
H. Koenig, Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?, Western Marketing Educators' Association Conference. San Diego, CA, 1995.
V. T. Raja, A Lagrangean Heuristic for the Design of Capacitated Star-Star Concentrator Networks, INFORMS Joint National Meeting. Los Angeles, CA, 1995.
H. Koenig, Marketing ” Beyond the Spit, Llama Association of North America Expo and Conference. Boise, ID, 1995.
J. R. Brown, Johnson, J. L., and Koenig, H., Measuring the sources of marketing channel power: A comparison of alternative approaches, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.
V. T. Raja and Han, B. T., Optimal Telecommunication Facility Planning Under Uncertainty, Americas Conference on Information Systems. Pittsburgh, PA, 1995.
V. T. Raja, Han, B. T., and Chen, B. Tong, A Robustness Approach to the Telecommunication Facility Management Problem in the Presence of Demand Uncertainty from End-Users, Third INFORMS Telecommunications Conference. Boca Raton, Florida, 1995.
J. Schouten and McAlexander, J., Subcultures of Consumption: An Ethnography of the New Bikers, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
1996
R. Brooks, Changes in Asymmetric Information at Earnings and Dividend Announcements, Journal of Business Finance and Accounting, vol. 23, no. 3, pp. 359-378, 1996.
J. McAlexander and Hansen, E., Home Depot/Sainsbury, Preliminary Results, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander and Schouten, J. W., Interpersonal Relationships Within the Context of the Commercial Marketplace, International Network on Personal Relationships. 1996.
H. Koenig, Marketing Research: An Overview, Oregon Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.

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