TitleThe Role of Geography of Self in “Filling In” Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes
Publication TypeJournal Articles
Year of Publication2013
AuthorsPuzakova, M, Kwak, H, Taylor, CR
JournalJournal of Advertising
Volume42
Issue1
Pagination16-29
Date Published2013
KeywordsMarketing, MBA
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