Marketing

Brandon McAlexander

Instructor
mcalexab@oregonstate.edu

Office: 541-737-0746

Austin Hall

Austin Hall 384A

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331
Credentials: 
Doctorate in Marketing (Ph.D.) University of Arkansas, Fayetteville, AR, Summer 2019
Bachelor of Science (B.S.) University of Oregon, Eugene, OR, Majors: Economics/Political Science, Spring 2011

Profile Field Tabs

At OSU
Affiliated with: 
College of Business
Research/Career Interests: 

Research Areas: Pro-social marketing, AI use in qualitative data analysis, consumer well-being, and consumption and production of art as a consumer good

Research Interests: Consumer culture theory, identity construction, marketing research, macromarketing, and market systems

Courses Taught: 

Marketing Research

Consumer Behavior

Qualitative Data Analysis

Principles of Marketing

Marketing Management

Beyond OSU
Education: 

University of Arkansas, Walton College of Business

Ph.D., Marketing, August 2019

Dissertation: "Fields and Consumer Groups: The Layered and Overlapping Roles of Culture," Co-chairs: Dr. Jeff Murray, Dr. Anne Velliquette, Dr. Molly Rapert

 

University of Oregon

Bachelor of Science in Economics and Political Science, 2011

Employment: 

Instructor of Marketing, Oregon State University - September 2023 - Present

Assistant Professor of Marketing, University of North Dakota - August 2019 - May 2023

Financial Services Consultant, Oregon State Credit Union - Feb. 2013 - July 2014

My Publications

Journal Articles


M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., “Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense”, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.

A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers”, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.

Conference Papers


A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.

Presentations


M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Association for Consumer Research Conference 2017. San Diego, CA, 2017.

M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.

M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock”, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.