TitleApplying Total Quality Management to Business Education
Publication TypeJournal Articles
Year of Publication1993
AuthorsBrown, DJ, Koenig, H
JournalJournal of Education for Business
Volume68
Issue6
Pagination325-329
Date Published1993
KeywordsMarketing, MBA
Abstract

The experience of gathering feedback from students to implement total quality management (TQM) strategies in collegiate business school is discussed. The faculty found the TQM approach to be useful for recognizing needed improvements.

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