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Title | Applying Total Quality Management to Business Education |
Publication Type | Journal Articles |
Year of Publication | 1993 |
Authors | Brown, DJ, Koenig, H |
Journal | Journal of Education for Business |
Volume | 68 |
Issue | 6 |
Pagination | 325-329 |
Date Published | 1993 |
Keywords | Marketing, MBA |
Abstract | The experience of gathering feedback from students to implement total quality management (TQM) strategies in collegiate business school is discussed. The faculty found the TQM approach to be useful for recognizing needed improvements. |
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