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2012
J. McAlexander and Koenig, H., Building Communities of Philanthropy in Higher Education: Contextual Influences, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
2003
H. Koenig and McAlexander, J., Building the Relationships of Brand Community in a Service Setting, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
2002
J. McAlexander, Schouten, J., and Koenig, H., Building Brand Community, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., Challenges Relative to Food Safety in School Foodservice, California Dietetic Association Conference. Riverside, CA., 2002.
C. S. Mishra, Koenig, H., and Gobeli, D., Creating Brand Equity Through Strategic Investments, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
J. Inge Jenssen and Koenig, H., The Effect of Social Networks on Resource Access and Business Start-Ups, European Planning Studies, vol. 10, no. 8, pp. 1039-1046, 2002.
H. Koenig, The Future of Branding, Seed Research of Oregon, Summer Turf Conference. Corvallis, OR, 2002.
H. Koenig and McAlexander, J., Intercustomer Relationships and Service Experiences: An Empirical Exploration, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
J. Giampaoli, Sneed, J., Cluskey, M., and Koenig, H., School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs, Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.
2001
D. Gobeli and Koenig, H., Enhancing Technology Management Through Alliances, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.
D. Gobeli and Koenig, H., Enhancing the E-Business Value Sequence Through R&D, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., Food Safety and HACCP Challenges in School Foodservice, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
H. Koenig, Schneider, C. L., and Cluskey, M., Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
J. McAlexander and Koenig, H., University Experiences, the Student-College Relationship, and Alumni Support, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
H. Koenig, University Experiences, the Student-College Relationship, and Survey, Student Affairs Assessment Showcase, Oregon State University. Corvallis, OR, 2001.
2000
D. Gobeli, Mishra, C., and Koenig, H., Impact of R&D on Performance, Financial Management Association Conference. Seattle, WA, 2000.
1999
D. Gobeli, Mishra, C., and Koenig, H., Strategic Value of Technology and Brand Equity, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
D. Gobeli and Koenig, H., Two Stage Internalization Framework for Multinational Corporations, Academy of International Business Conference. South Carolina, 1999.
1998
D. Gobeli, Koenig, H., and Bechinger, I., Managing Conflict in Software Development Teams: A Multi-Level Analysis, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
1997
H. Koenig, Bechinger, I., and Gobeli, D., Product Success and Conflict in the Software Industry, College of Business Friday Seminar Series. Corvallis, OR, 1997.
H. Koenig, Researching Customer Interests and Market Opportunities, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.
1996
H. Koenig, Marketing Research: An Overview, Oregon Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.
1995
H. Koenig, Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?, Western Marketing Educators' Association Conference. San Diego, CA, 1995.
H. Koenig, Marketing ” Beyond the Spit, Llama Association of North America Expo and Conference. Boise, ID, 1995.
J. R. Brown, Johnson, J. L., and Koenig, H., Measuring the sources of marketing channel power: A comparison of alternative approaches, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.
1993
H. Koenig, Antecedents of Power in a Channel of Distribution, AMA Winter Educators' Conference. Newport Beach, CA, 1993.
D. J. Brown and Koenig, H., Applying Total Quality Management to Business Education, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
H. Koenig and McAlexander, J., Attracting and Retaining Dental Patients, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
H. Koenig and Friese, S., Shopping for Trouble: Experiences of Compulsive Buyers, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.

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