TitleEffects pf Green Self-Identity and Gender Influences on Consumers’ Involvement and Patronage Intention in Eco-Apparel Consumption
Publication TypeConference Papers
Year of Publication2017
AuthorsTung, T-Y, Koenig, H, Chen, H-L
Conference NameAssociation for Consumer Research
Date Published2017
Conference LocationSan Diego, California
KeywordsDesign Program, Marketing, MBA
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