TitleEffects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison
Publication TypeJournal Articles
Year of Publication2017
AuthorsTung, T-Y, Koenig, H, Chen, H-L
JournalSustainability
Volume9
Date Published2017
KeywordsDesign Program, Marketing, MBA
URLhttps://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b901
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