TitleCo-Branding: The Effects of E-Tailer and Delivery Carrier Familiarity on Price and E-Tailer Perceptions
Publication TypeJournal Articles
Year of Publication2011
AuthorsWatson, A, Jensen, TD
JournalJournal of Marketing Theory and Practice
Volume19
Issue1
Pagination97-108
Date Published2011
KeywordsMarketing, OSU-Cascades
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