2002
U. Orth,
“Craft Brews: Consumer Preferences and Psychographics”,
Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
C. S. Mishra, Koenig, H., and Gobeli, D.,
“Creating Brand Equity Through Strategic Investments”,
Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
P. Y. K. Chau, Cole, M., Massey, A. P., Montoya, M., and O'Keefe, R. M.,
“Cultural Differences in the Online Behavior of Consumers”,
Communications of the ACM, vol. 45, no. 10, pp. 138-143, 2002.
U. Orth,
“Designing a meaningful symbol for Oregon Wine”,
Presentation to the Oregon Wine Advisory Board, Promotions Committee. Portland, OR, 2002.
J. Elston,
“The Digital Economy?”,
Orlando Technology Forum on the Digital Economy. Orlando FL, 2002.
G. Chen, Li, J., Yan, P., and Kerre, E. E.,
“Discovering association rules with degrees of support and implication (ARsi)”,
Computational Intelligent Systems for Applied Research: Proceedings of the 5th International Flins Conference. Gent, Belgium, 2002.
S. A. Brown, Massey, A. P., Montoya, M., and Burkman, J. R.,
“Do I Really Have To? User Acceptance of Mandated Technology”,
European Journal of Information Systems, vol. 11, no. 4, pp. 283-295, 2002.
J. Rose,
“The Effects of Cognitive Load on Schema Acquisition”,
Advances in Accounting Behavioral Research, vol. 5, pp. 115-140, 2002.
P. - H. Hsieh,
“Forecasting Next Record Catastrophic Property Losses Using Extreme Value Theory”,
Taipei International Statistical Symposium and Bernoulli Society EAPR Conference. Taipei, Taiwan, 2002.
H. Koenig,
“The Future of Branding”,
Seed Research of Oregon, Summer Turf Conference. Corvallis, OR, 2002.
J. McAlexander and Schouten, J.,
“The Great Debate: Design Research vs. Marketing Research”,
Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
P. S. Davis, Dibrell, C., and Janz, B.,
“The impact of time on the strategy-performance relationship: Implications for managers”,
Industrial Marketing Management, vol. 31, no. 4, pp. 339-347, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M.,
“Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks”,
MIS Quarterly, vol. 26, no. 3, pp. 269-290, 2002.
R. L. Peterson, Dibrell, C., and Pett, T. L.,
“Long- vs. short-term performance perspectives of Western European, Japanese, and U.S. countries: where do they lie?”,
Journal of World Business, vol. 37, no. 4, pp. 245-255, 2002.
K. Malkewitz,
“The Marketing Canon”,
Appalachian State University Graduate School of Business. 2002.
B. Zhu, Leory, G., Chen, H., and Chen, Y.,
“MedTextus: an intelligent web-based medical meta-search system”,
2nd ACM/IEEE-CS Joint Conference on Digital libraries. Portland, OR, 2002.
J. King, Bella, D., and Kailin, D.,
“A Method for Revealing Organizational Contexts and Why It Matters”,
Third European Conference on Organizational Knowledge, Learning and Capabilities. 2002.
U. Orth,
“Oregon Agriculture’s Image”,
Presentation to the Agribusiness Council of Oregon. Carlton, OR, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M.,
“Performance-centered Design of Knowledge-intensive Processes”,
Journal of Management Information Systems, vol. 18, no. 4, pp. 37-59, 2002.