TitleFrom the User Interface to the Customer Interface: Results from a Global Experiment
Publication TypeJournal Articles
Year of Publication2000
AuthorsO'Keefe, RM, Cole, M, Chau, P, Massey, AP, Montoya, M, Perry, M
JournalInternational Journal of Human Computer Studies
Volume53
Issue4
Pagination611-628
Date Published2000
KeywordsMarketing
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