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2000
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, presented at the 2000, 2000.
2002
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, presented at the 2002, 2002.
D. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, Marketing Science Institute (MSI) Winter Conference. 2002.
K. Malkewitz, “The Marketing Canon”, Appalachian State University Graduate School of Business. 2002.
2003
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, 2003.
K. Malkewitz, “Information Requirements of Marketing Academics and Practitioners”, Graduate Information Management and Library Science Students. 2003.
K. Malkewitz, Wright, P., and Friestad, M., “Persuasion by Design: The State of Expertise on Visual Influence Tactics”, 2003.
2004
D. Aiken, Malkewitz, K., and Bowe, D., “The Program Context of War News: Exploring Influences on Television Advertising Effectiveness”, 2004.
2006
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, AMA Winter Educators’ Conference. 2006.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, presented at the 2006, 2006.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, AMA Winter Educators’ Conference. 2006.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, presented at the 2006, 2006.
K. Malkewitz, “Sports Products: On and Off the Field”, University of San Diego College of Business. 2006.
2007
K. Malkewitz, “Communicating with Product Design”, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, “Communicating with Product Design”, presented at the 2007, 2007.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, presented at the 2007, 2007.
K. Malkewitz, “Marketing Major Overview”, Marketing major to prospective OSU students, parents, and transfer students. 2007.
K. Malkewitz, “Reading between the Lines: Implementing Visual Fluency in Writing”, Oregon State University Writing Intensive Course Seminar Series. 2007.
K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency”, University of Oregon - Oregon State University Platypus Seminar. 2007.
2008
K. Malkewitz, “Creating Brand Impressions through Package Design”, University of Oregon – Oregon State University Platypus Seminar. 2008.
K. Malkewitz, “Creating Brand Impressions through Package Design”, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, “Creating Brand Impressions with Packaging Design”, Oregon State University Consumer Behavior Interest Group. 2008.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development”, AMA Winter Educators Conference. 2008.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development”, presented at the 2008, 2008.
U. H. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, presented at the 2008, 2008.
U. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, 4th Annual Wine Business Research Conference. 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
U. Orth and Malkewitz, K., “Holistic Package Design and Consumer Brand Impressions”, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
K. Malkewitz, “The Marketing Canon”, Christian Albrechts Universität zu Kiel. 2008.
K. Malkewitz, “Product Design Research”, University of New Mexico Anderson School of Management. 2008.
2009
K. Malkewitz, “Building Your Killer Business Plan”, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
K. Malkewitz, “Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems”, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
K. Malkewitz, “An Ex- Expatriate’s Experiences”, University of Oregon. 2009.
K. Malkewitz, “Making Your Passion Your Occupation: How to Get Employed Doing What You Love”, Baker Scholars Distinguished Speaker Series. 2009.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, Hope College Department of Business and Economics. 2009.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, University of Michigan School of Sport Management. 2009.
K. Malkewitz, “Overview of Wine Research”, OSU Food Science and Technology. 2009.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, AMA Winter Educators Conference. 2009.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, presented at the 2009, 2009.
2010
K. Malkewitz, “Can You Judge a Book by Its Cover?”, Oregon State University Wine Symposium. 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
U. Orth, Campana, D., and Malkewitz, K., “Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes”, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising”, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.

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