M
J. McAlexander, Kim, S., and Roberts, S.,
“Loyalty: The Influences of Satisfaction and Brand Community”,
Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
J. McAlexander, Koenig, H., and DuFault, B.,
“Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”,
Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. McAlexander and Koenig, H.,
“Building Communities of Philanthropy in Higher Education: Contextual Influences”,
International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, Koenig, H., and Schouten, J. W.,
“Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”,
International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
J. McAlexander, Koenig, H., and Schouten, J. W.,
“Building a University Brand Community: The Long-Term Impact of Shared Experiences”,
Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Schouten, J., and Koenig, H.,
“Building Brand Community”,
Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander, Kaldenburg, D., and Koenig, H.,
“Service Quality Measurement”,
Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J.,
“The Marketization of Religion: Field, Capital, and Consumer Identity”,
Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
J. McAlexander, Becker, B., and Kaldenberg, D.,
“Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance”,
Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
J. McAlexander, Schouten, J., and Scammon, D.,
“Positioning Professional Services: Segmenting the Financial Services Market”,
Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. McAlexander and Schouten, J.,
“Hairstyles as Transition Markers”,
Sociology and Social Research, vol. 74, pp. 58-62, 1989.
J. McAlexander and DuFault, B.,
“Our Scientific Heritage”,
ACR North American Conference. Chicago, 2013.
J. McAlexander,
“Living and Leaving Brand Community”,
Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. McAlexander and DuFault, B.,
“Genius for Sale: The Conspicuous Consumption of Ideas”,
Consumer Culture Theory International Conference. Oxford University, 2012.
J. McAlexander,
“Where are we going with this..relationship?”,
International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
J. McAlexander,
“20 Years in the Field: The Ethnographic Journey”,
Market Research Association Conference. Las Vegas, NV, 2011.
J. McAlexander,
“Communitas Interruptus”,
European Advances in Consumer Research. 2010.
J. McAlexander,
“Building Communities of Affinity”,
Western Region CASE conference. Portland OR, 2010.
J. McAlexander,
“Listening to the Customer”,
Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander and Schouten, J.,
“The Great Debate: Design Research vs. Marketing Research”,
Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
J. McAlexander,
“The Branding of An Alumni Association”,
Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
J. McAlexander,
“Marketing in the Graduate Curriculum”,
Presentation to delegation from Thailand. Corvallis, OR, 1997.
J. McAlexander and Hansen, E.,
“Home Depot/Sainsbury, Preliminary Results”,
Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander,
“Marketing in a Free Market Economy”,
Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander,
“Attracting and Retaining Dental Patients”,
OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J.,
“Positioning Services”,
Presentation to Sawa Sawa Academy. Kenya, 1992.