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H. Koenig and Kleinsorge, I., “Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems”, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.
H. Koenig and Kleinsorge, I., “The Silent Customers: Measuring Customer Satisfaction in Nursing Homes”, Journal of Health Care Marketing, vol. 11, no. 4, pp. 2-13, 1991.
H. Koenig and McAlexander, J., “The Measurement of Service Quality in Healthcare: An Examination of Dental Practices”, Journal of Health Care Marketing, pp. 34-40, 1994.
H. Koenig, “When Knowledge Levels Vary, Why Not Try Hypermedia”, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.
H. Koenig and Friese, S., “Shopping for Trouble: Experiences of Compulsive Buyers”, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.
H. Koenig, Bechinger, I., and Gobeli, D., “Product Success and Conflict in the Software Industry”, College of Business Friday Seminar Series. Corvallis, OR, 1997.
H. Koenig and McAlexander, J., “Alumni Giving: Cultivating Connections that Build Commitment”, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
H. Koenig, McAlexander, J., and Schouten, J. W., “Brand Community in Higher Education: A Framework for Understanding and Building Loyalty”, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
H. Koenig, Duncan, L. M., and Becker, B. W., “A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study”, American Academy of Advertising Conference. Baton Rouge, LA, 2004.
H. Koenig, “A New Direction for Branding”, Corvallis Chamber of Commerce, Business Connection. Corvallis, OR, 2004.
H. Koenig and McAlexander, J., “Building the Relationships of Brand Community in a Service Setting”, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
H. Koenig and McAlexander, J., “Intercustomer Relationships and Service Experiences: An Empirical Exploration”, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
H. Koenig, “The Future of Branding”, Seed Research of Oregon, Summer Turf Conference. Corvallis, OR, 2002.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., “Challenges Relative to Food Safety in School Foodservice”, California Dietetic Association Conference. Riverside, CA., 2002.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., “Food Safety and HACCP Challenges in School Foodservice”, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
H. Koenig, Schneider, C. L., and Cluskey, M., “Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators”, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
H. Koenig, “University Experiences, the Student-College Relationship, and Survey”, Student Affairs Assessment Showcase, Oregon State University. Corvallis, OR, 2001.
H. Koenig, “Researching Customer Interests and Market Opportunities”, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.
H. Koenig, “Marketing Research: An Overview”, Oregon Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.
H. Koenig, “Marketing ” Beyond the Spit”, Llama Association of North America Expo and Conference. Boise, ID, 1995.
H. Koenig, “Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?”, Western Marketing Educators' Association Conference. San Diego, CA, 1995.
H. Koenig, “Evaluating Formal Student Writing”, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
H. Koenig and McAlexander, J., “Attracting and Retaining Dental Patients”, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
H. Koenig, “Antecedents of Power in a Channel of Distribution”, AMA Winter Educators' Conference. Newport Beach, CA, 1993.
H. Koenig, “One Step Toward Better Understanding Channel Relationships: Tie Strength”, AMA Winter Educators' Conference. Chicago, IL, 1990.
H. Koenig, “An Introduction to LISREL”, Presentation to the College of Business Faculty. Corvallis, OR, 1990.
H. Koenig, “Tie Strength: A New Wrinkle on an Old Friend”, International Sunbelt Social Network Conference. San Diego, CA, 1990.
H. Koenig, “Relationship vs. Transaction Marketing”, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.
H. Koenig, “Measuring Customer Perceptions of the Quality of Service in your Family Business”, Family Business Conference. Corvallis, OR, 1989.
H. Koenig, “Understanding the Consultant-Client Relationship”, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
H. Koenig, Hampton, R., and Brown, J. R., “Assessing Unidimensionality, Discriminant and Convergent Validity: A New Approach in Marketing”, Academy of Marketing Science Conference. Miami, FL, 1987.
H. Koenig, Brown, J. R., and Johnson, J. L., “The Bases of Marketing Channel Power: A Comparison of Alternative Measures”, AMA Summer Educators' Conference. Chicago, IL, 1986.
H. Koenig and Smith, L. P., “Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels”, AMA Summer Educators' Conference. Washington, D.C., 1985.
H. Koenig, Johnson, J. L., and Brown, J. R., “The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions”, AMA Summer Educators' Conference. Washington, D.C., 1985.
H. Koenig, “The Effects of Power Utilization on Interorganizational Relations”, AMA Winter Educators' Conference. Phoenix, AZ., 1985.
H. Koenig, Kroeten, T. T., and Brown, J. R., “The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty”, AMA Summer Educators' Conference. Chicago, IL, 1984.