2002
U. Orth,
“Advantageously Positioning Oregon Wine”,
Presentation to Oregon Wine Advisory Board, Research Committee. Corvallis, OR, 2002.
A. J. Kinicki, Ryan, F. McKee, Schriesheim, C. A., and Carson, K. P.,
“Assessing the construct validity of the Job Descriptive Index: A review and meta-analysis”,
Journal of Applied Psychology, vol. 87, no. 1, pp. 14-32, 2002.
J. McAlexander, Schouten, J., and Koenig, H.,
“Building Brand Community”,
Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
K. Mullet,
““Built for Two”, “PFD” and “Breakdown Swimsuit””,
Florida State University Tyner Functional Design Exhibit. Tallahassee, FL, 2002.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M.,
“Challenges Relative to Food Safety in School Foodservice”,
California Dietetic Association Conference. Riverside, CA., 2002.
J. Elston,
“Changing Policies and New Economic Growth: Germany in Transition”,
Presentation at the School for Policy and Environmental Economics, Institute for European Studies, Indiana University. Bloomington IN, 2002.
J. Elston,
“Changing Policies and New Economic Growth: Germany in Transition”,
Presentation at the School of Public Policy, Pepperdine University. Malibu CA, 2002.
S. A. Zahra, Neubaum, D., and El-Hagrassey, G. M.,
“Competitive Analysis and New Venture Performance: Understanding the Impact of Strategic Uncertainty and Venture Origin”,
Entrepreneurship, Theory and Practice, vol. 27, no. 1, pp. 1-28, 2002.
U. Orth,
“Craft Brews: Consumer Preferences and Psychographics”,
Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
C. S. Mishra, Koenig, H., and Gobeli, D.,
“Creating Brand Equity Through Strategic Investments”,
Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
P. Y. K. Chau, Cole, M., Massey, A. P., Montoya, M., and O'Keefe, R. M.,
“Cultural Differences in the Online Behavior of Consumers”,
Communications of the ACM, vol. 45, no. 10, pp. 138-143, 2002.
U. Orth,
“Designing a meaningful symbol for Oregon Wine”,
Presentation to the Oregon Wine Advisory Board, Promotions Committee. Portland, OR, 2002.
J. Elston,
“The Digital Economy?”,
Orlando Technology Forum on the Digital Economy. Orlando FL, 2002.
G. Chen, Li, J., Yan, P., and Kerre, E. E.,
“Discovering association rules with degrees of support and implication (ARsi)”,
Computational Intelligent Systems for Applied Research: Proceedings of the 5th International Flins Conference. Gent, Belgium, 2002.
S. A. Brown, Massey, A. P., Montoya, M., and Burkman, J. R.,
“Do I Really Have To? User Acceptance of Mandated Technology”,
European Journal of Information Systems, vol. 11, no. 4, pp. 283-295, 2002.
J. Rose,
“The Effects of Cognitive Load on Schema Acquisition”,
Advances in Accounting Behavioral Research, vol. 5, pp. 115-140, 2002.
P. - H. Hsieh,
“Forecasting Next Record Catastrophic Property Losses Using Extreme Value Theory”,
Taipei International Statistical Symposium and Bernoulli Society EAPR Conference. Taipei, Taiwan, 2002.
H. Koenig,
“The Future of Branding”,
Seed Research of Oregon, Summer Turf Conference. Corvallis, OR, 2002.
J. McAlexander and Schouten, J.,
“The Great Debate: Design Research vs. Marketing Research”,
Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
P. S. Davis, Dibrell, C., and Janz, B.,
“The impact of time on the strategy-performance relationship: Implications for managers”,
Industrial Marketing Management, vol. 31, no. 4, pp. 339-347, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M.,
“Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks”,
MIS Quarterly, vol. 26, no. 3, pp. 269-290, 2002.