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Conference Papers
M. Barnhart, Huff, A., and Scott, I., β€œAmerican Consumers' Understandings of the Right to Consume Firearms”, in Consumer Culture Theory Consortium, 2019.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., β€œConsumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., β€œDestigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups”, in Consumer Culture Theory 2022 Conference, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., β€œDigital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology”, in Association for Consumer Research 2022 Conference, 2022.
A. Huff, Humphreys, A., and Wilner, S., β€œExpressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market”, in American Marketing Association Winter Educators' Conference 2019, 2018, vol. 30.
A. Huff and Barnhart, M., β€œHow Marketing Can UNRAVEL Wicked Social Problems”, in Marketing & Public Policy Conference - American Marketing Association, 2021.
M. Barnhart, Huff, A., and Scott, I., β€œThe (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense”, in Association for Consumer Research 2022 Conference, 2022.
M. Barnhart and Huff, A., β€œNegotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market”, in Association for Consumer Research, 2018, vol. 46.
M. Barnhart, Drenten, J., Gurrieri, L., and Huff, A., β€œPlatformization of American Gun Culture”, in Consumer Culture Theory 2022 Conference, 2022.
A. Huff, Humphreys, A., and Wilner, S. J. S., β€œThe Pot Problem: The Role of Design in Legitimation of New Markets”, in American Marketing Association 2016 Winter Educators' Proceedings, 2016, pp. D10-11.
M. Barnhart, Huff, A., and Scott, I., β€œRelating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment”, in Association for Consumer Research, 2019.
A. Huff, Wilner, S. J. S., and Humphreys, A., β€œThe Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada”, in 2022 Marketing & Public Policy Conference - American Marketing Association, 2022.
A. Huff, Barnhart, M., and Burkhardt, B., β€œTensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market”, in Association for Consumer Research 2021 Conference (North America), Duluth, MN, 2021.
Journal Articles
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., β€œAddressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers”, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
A. Huff and Cotte, J., β€œComplexities of consumption: The case of childcare”, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.
A. Huff and Cotte, J., β€œThe Evolving Family Assemblage: How Senior Families 'Do' Family”, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.
M. Brouard, Belkir, M., Brunk, K., Dalmoro, M., Ferriera, M. Christina, Figueirdo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., β€œIsolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers”, Academy of Management Learning and Education, vol. 18, no. 2, pp. 261-285, 2019.
M. Barnhart, Huff, A., and Cotte, J., β€œLike a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family”, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
M. Barnhart, Huff, A., and Scott, I., β€œMorality Appraisals in Consumer Responsibilization”, Journal of Consumer Research.
S. J. S. Wilner and Huff, A., β€œObjects of Desire: The Role of Product Design in Revising Contested Cultural Meanings”, Journal of Marketing Management, vol. 33, no. 3-4, pp. 244-271, 2017.
A. Huff, Humphreys, A., and Wilner, S. J. S., β€œThe Politication of Objects: Meaning Making and Materiality in the US Cannabis Market”, Journal of Consumer Research, 2021.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., β€œPreparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense”, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
M. Barnhart and Huff, A., β€œUNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems”, Journal of Business Research, 2022.
Presentations
A. Huff, β€œThe Ambivalent Role of Adult Siblings in Family Decisions about Elder Care”, Consumer Culture Theory. Chicago, 2011.
A. Huff and Cotte, J., β€œThe Ambivalent Role of Adult Siblings in Family Decisions about Elder Care”, Association for Consumer Research. St Louis, 2011.
M. Barnhart, Huff, A., and Scott, I., β€œAmerican Consumers' Understandings of the Right to Consume Firearms”, Consumer Culture Theory 2019. Montreal, Canada, 2019.
M. Barnhart and Huff, A., β€œAssembling Safety in an Armed America”, Speaker Series. Melbourne, Australia, 2017.
A. Huff and Barnhart, M., β€œAssembling Safety in an Armed America”, Oregon Marketing Research Symposium. Eugene, Oregon, 2017.
A. Huff and Wilner, S. J. S., β€œBoth Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy”, Design Management Institute Conference. London, UK, 2014.
J. Wang and Huff, A., β€œBoycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement”, Association for Consumer Research. St Louis, 2011.
A. Huff, β€œBuying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts”, Association for Consumer Research. St Louis, 2011.
A. Huff, β€œBuying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts”, Consumer Culture Theory. Chicago, 2011.
A. Huff, β€œCommercial Elder Care: Implications for Consumer Research and Public Policy”, Academic Consumer Interest Research in Policy Making. Toronto, 2012.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., β€œConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., β€œConsumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
A. Huff, β€œConsumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies”, Gun Studies Symposium. University of Arizona, 2017.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., β€œDigital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology”, Australia & New Zealand Marketing Academy 2022 Conference. Perth, Australia, 2022.
A. Huff and Wilner, S. J. S., β€œFocus on the Form, Forget about the Function: Marketplaces for Illicit Products”, AMA Winter Educator's Conference. San Antonio, TX, 2015.
A. Huff and Wilner, S., β€œFocus on the Form, Forget the Function: The Legitimization of Illicit Products through Design”, Consumer Culture Theory. Tucson, 2013.

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