TitleMitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia
Publication TypeJournal Articles
Year of Publication2010
AuthorsPuzakova, M, Kwak, H, Andras, TLarsen
JournalInternational Journal of Advertising
Volume29
Issue5
Pagination727-764
Date Published2010
KeywordsMarketing, MBA
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