TitleConsumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?
Publication TypeJournal Articles
Year of Publication2015
AuthorsWatson, A, Turri, AM
JournalJournal of Marketing Communications
Volume21
Issue4
Pagination300-315
Date Published2015
KeywordsMarketing, OSU-Cascades
URLhttp://www.tandfonline.com/doi/full/10.1080/13527266.2012.762420?scroll=top&needAccess=true
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