U. Orth, Malkewitz, K., and Bee, C.,
“Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”,
Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C.,
“Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”,
Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth,
“Psychographic Segmentation of Visitors to Southern Moravia.”,
International Conference Region - Services - Travel Industry. Ostrava/ Czech Republic, 2001.
U. Orth,
“The communicators’ role in promoting organically grown products”,
Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.
T. - H. Ong, Chen, H., Sung, W. K., and Zhu, B.,
“NewsMap: A Knowledge Map for Online News”,
Decision Support Systems, vol. 39, no. 4, pp. 583-597, 2005.
K. J. Olson, Huffman, A. H., Leiva, P. I., and Howes, S.,
“Acculturation and individualism as predictors of work-family conflict in a diverse workforce”,
Human Resource Management (US), vol. 52, pp. 741-769, 2013.
R. M. O'Keefe, Cole, M., Chau, P., Massey, A. P., Montoya, M., and Perry, M.,
“From the User Interface to the Customer Interface: Results from a Global Experiment”,
International Journal of Human-Computer Studies, vol. 53, no. 4, pp. 611-628, 2000.
W. O'Grady and Akroyd, C.,
“Weeklies In, Budgets Out”,
Tenth Global Management Accounting Research Symposium (GMARS). Lancing, Michigan, 2013.