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1999
M. Montoya and Calantone, R., “A Model for Segment Selection in Industrial Product-Markets”, Marketing Science, vol. 18, no. 3, pp. 373-395, 1999.
P. A. Murtaugh, Burns, L., and Schuster, J., “Predicting the Retention of University Students”, Research in Higher Education, vol. 40, no. 3, pp. 355-371, 1999.
D. Gobeli, Mishra, C., and Koenig, H., “Strategic Value of Technology and Brand Equity”, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
D. Gobeli and Mishra, C., “Valuation of intangible Assets in Software Firms”, Meeting of the Software Association of Oregon. Corvallis, OR, 1999.
R. Brooks, Angel, J. J., and Mathew, P., “When-Issued Shares, Small Traders and the Variance of Returns around Stock Splits”, Annual Meeting of American Finance Association. New York, NY, 1999.
1998
K. Mullet, “Apparel Designs for the +55 Consumer”, 1998 ITAA Annual meeting. Dallas, TX, 1998.
K. Mullet, “Cold Control. Live gallery presentation at the annual meeting of the International Textile and Apparel Association”. Dallas,TX, 1998.
X. M. Song and Montoya, M., “Critical Development Activities for Really New versus Incremental Products”, Journal of Product Innovation Management, vol. 15, no. 2, pp. 124-135, 1998.
K. Mullet, “Hot Skin. Live gallery presentation”, Annual Meeting of the International Textile and Apparel Association. Dallas, TX, 1998.
M. Montoya, Massey, A. P., and Clapper, D., “On-Line Focus Groups: Conceptual Issues and A Research Tool”, European Journal of Marketing, vol. 32, no. 7/8, pp. 45-54, 1998.
M. Montoya, Massey, A. P., and Clapper, D., “On-Line Focus Groups: Conceptual Issues and A Research Tool”, European Journal of Marketing, vol. 32, no. 7/8, pp. 45-54, 1998.
E. N. Hansen, Fletcher, R., and McAlexander, J., “Sustainable Forestry, Swedish Style, for Europe's Greening Market”, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
K. Mullet, “United Nations International Year of Older Persons 1999 Clothing Initiative”, 1998 ITAA annual meeting. Dallas, TX, 1998.
1997
X. M. Song, Montoya, M., and Schmidt, J. B., “Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives”, Journal of Product Innovation Management, vol. 14, no. 1, pp. 35-47, 1997.
J. McAlexander and Hansen, E., “Demand for Third-Party Certified Wood Products: A Case Study of the US and UK”, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
K. Mullet, “Integrating Functional Apparel Into the Marketplace”, 1997 West Virginia Conference on Aging. Charleston, WV, 1997.
J. McAlexander, “Marketing in the Graduate Curriculum”, Presentation to delegation from Thailand. Corvallis, OR, 1997.
J. McAlexander and Hansen, E., “Retailer Efforts for Sustainable Forest Products”, Forest Products Society Meeting. Vancouver, B.C., 1997.
X. M. Song, Montoya, M., and Schmidt, J. B., “The Role of Marketing in Developing Successful New Products in South Korea And Taiwan”, Journal of International Marketing, vol. 5, no. 3, pp. 47-69, 1997.
B. Becker, Kaldenburg, D., and McAlexander, J., “Site Selection by Professional Service Providers: The Case of Dental Practices”, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
K. Mullet, “Two for One”, 1997 ITAA international meeting. Lyon France, 1997.
1996
K. Mullet, “Built for Two. Live gallery presentation”, Annual Meeting of the International Textile and Apparel Association. Banaff, AB, 1996.
J. R. McFadden, Steggell, C., and Brandt, J., “Differences in housing satisfaction of preretirees by age cohort”, Annual Conference of the American Association of Housing Educators. 1996.
J. McAlexander and Hansen, E., “Home Depot/Sainsbury, Preliminary Results”, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander and Schouten, J. W., “Interpersonal Relationships Within the Context of the Commercial Marketplace”, International Network on Personal Relationships. 1996.
J. McAlexander and Schouten, J. W., “Material Possessions and the Divorce Experience”, International Network on Personal Relationships. 1996.
R. Brooks and Masson, J., “Performance of Stoll's Spread Component Estimator: Evidence from Simultaions, Time-Series, and Cross-Sectional Data”, Journal of Financial Research, vol. 29, no. 4, pp. 459-476, 1996.
1995
K. Mullet, “Air Control. Live gallery presentation”, Annual Meeting of the International Textile and Apparel Association. Pasadena, CA, 1995.
J. McAlexander, “Close to the Customer: Gonzo Research in an Age of Quality”, Presentation to the Portland Rotary Club. Portland, OR, 1995.
K. Mullet, “Draping Project: a Bed Sheet”, 1995 ITAA Annual meeting. Pasadena, CA, 1995.
J. Schouten and McAlexander, J., “Subcultures of Consumption: An Ethnography of the New Bikers”, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
K. Mullet, “Teaching Portfolios”, ITAA Special Topic Presentations. Pasadena, CA, 1995.
P. C. Mead and Pedersen, E., “West African apparel texties depicted in selected magazines from 1960 to 1979: Application of cultural authentication”, Family and Consumer Sciences Research Journal, vol. 23, no. 4, pp. 430-452, 1995.
1994
M. Montoya and Calantone, R., “Determinants of New Product Performance: A Review and Meta-Analysis”, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.
E. Pedersen, Markee, N. L., and Salusso, C. J., “Gender differences in characteristics reported to be important featurs of physical attractiveness”, Perceptual and Motor Skills, vol. 79, pp. 1539-1544, 1994.
H. Koenig and McAlexander, J., “The Measurement of Service Quality in Healthcare: An Examination of Dental Practices”, Journal of Health Care Marketing, pp. 34-40, 1994.
C. Steggell, McFadden, J. R., and Brandt, J. A., “Retirement housing decisions: Preretirees' expectations to move”, Annual Conference of the American Association of Housing Educators. 1994.
J. McAlexander, Kaldenburg, D., and Koenig, H., “Service Quality Measurement”, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, “Subcultures of Consumption: Implications for Marketing”, Presentation OSU Portland Center. 1994.
N. L. Markee, Pedersen, E., Murray, C. I., and Stacey, P. B., “What role do fashion dolls play in child socialization?”, Perceptual and Motor Skills, vol. 79, pp. 181-190, 1994.
N. L. Markee, Pedersen, E., Murray, C. I., and Stacey, P. B., “What role do fashion dolls play in child socialization?”, Perceptual and Motor Skills, vol. 79, pp. 181-190, 1994.
B. Becker, Kaldenberg, D., and McAlexander, J., “Yellow Pages Usage by Professionals: An Exploratory Study of Dentists”, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
1993
H. Koenig and McAlexander, J., “Attracting and Retaining Dental Patients”, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
J. McAlexander, Schouten, J., and Roberts, S. D., “Consumer Behavior and Divorce”, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
E. Pedersen, Markee, N. L., and Salusso-Deonier, C. J., “Gender differences in characteristics reported to be important features of physical attractiveness”, Perceptual and Motor Skills, vol. 76, pp. 1155-1167, 1993.
J. R. McFadden and Steggell, C., “Housing and home maintenance. How do they influence aging in place?”, Annual Conference of the American Association of Housing Educators. 1993.
J. R. McFadden and Steggell, C., “Housing and home maintenance: How do they influence aging in place?”. Park City, Utah, 1993.
J. McAlexander, “Marketing in a Free Market Economy”, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, Becker, B., and Kaldenberg, D., “Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance”, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
1992
J. McAlexander, “Attracting and Retaining Dental Patients”, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.

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