Journal Articles
J. W. Schouten and McAlexander, J.,
“Positioning Services for Competitive Advantage”,
Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
J. McAlexander, Schouten, J., and Scammon, D.,
“Positioning Professional Services: Segmenting the Financial Services Market”,
Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. McAlexander, Becker, B., and Kaldenberg, D.,
“Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance”,
Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J.,
“The Marketization of Religion: Field, Capital, and Consumer Identity”,
Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
J. McAlexander, Kim, S., and Roberts, S.,
“Loyalty: The Influences of Satisfaction and Brand Community”,
Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
J. McAlexander and Schouten, J.,
“Hairstyles as Transition Markers”,
Sociology and Social Research, vol. 74, pp. 58-62, 1989.
D. Martin, Schouten, J., and McAlexander, J.,
“Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture”,
Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
J. McAlexander, Koenig, H., and Schouten, J. W.,
“Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”,
International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
J. McAlexander and Koenig, H.,
“Building Communities of Philanthropy in Higher Education: Contextual Influences”,
International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, Schouten, J., and Koenig, H.,
“Building Brand Community”,
Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander, Koenig, H., and Schouten, J. W.,
“Building a University Brand Community: The Long-Term Impact of Shared Experiences”,
Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Koenig, H., and DuFault, B.,
“Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”,
Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J.,
“Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers”,
Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.