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2023
M. Barnhart, Huff, A., and Scott, I., “Morality Appraisals in Consumer Responsibilization”, University of Connecticut Marketing Speaker Series. Storrs, Connecticut, 2023.
2022
M. Barnhart and Huff, A., “Arming Teachers - An Effective Security Measure or False Sense of Security?”, 2022.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., “Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups”, in Consumer Culture Theory 2022 Conference, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., “Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology”, Australia & New Zealand Marketing Academy 2022 Conference. Perth, Australia, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., “Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology”, in Association for Consumer Research 2022 Conference, 2022.
M. Barnhart, Huff, A., and Scott, I., “The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense”, in Association for Consumer Research 2022 Conference, 2022.
A. Huff, Barnhart, M., and Burkhardt, B., “Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising”. Chicago, IL, 2022.
M. Barnhart, Drenten, J., Gurrieri, L., and Huff, A., “Platformization of American Gun Culture”, in Consumer Culture Theory 2022 Conference, 2022.
A. Huff, Wilner, S. J. S., and Humphreys, A., “The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada”, in 2022 Marketing & Public Policy Conference - American Marketing Association, 2022.
M. Barnhart and Huff, A., “UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems”, Journal of Business Research, 2022.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., “You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products”. 2022.
2021
A. Huff and Barnhart, M., “How Marketing Can UNRAVEL Wicked Social Problems”, in Marketing & Public Policy Conference - American Marketing Association, 2021.
A. Huff, Humphreys, A., and Wilner, S. J. S., “The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market”, Journal of Consumer Research, 2021.
A. Huff, Barnhart, M., and Burkhardt, B., “Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market”, in Association for Consumer Research 2021 Conference (North America), Duluth, MN, 2021.
2020
A. Huff and Barnhart, M., “Why Americans Are Buying More Guns than Ever”, 2020.
2019
M. Barnhart, Huff, A., and Scott, I., “American Consumers' Understandings of the Right to Consume Firearms”, Consumer Culture Theory 2019. Montreal, Canada, 2019.
M. Barnhart, Huff, A., and Scott, I., “American Consumers' Understandings of the Right to Consume Firearms”, in Consumer Culture Theory Consortium, 2019.
M. Barnhart and Huff, A., “Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting”, 2019.
A. Huff and Barnhart, M., “Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies”, New York: , 2019.
A. Huff and Barnhart, M., “How a "Missing" Movement Made Gun Control a Winning Issue”, 2019.
M. Brouard, Belkir, M., Brunk, K., Dalmoro, M., Ferriera, M. Christina, Figueirdo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers”, Academy of Management Learning and Education, vol. 18, no. 2, pp. 261-285, 2019.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers”, Academy of Management Conference 2019. Boston, 2019.
M. Barnhart, Huff, A., and Scott, I., “Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment”, in Association for Consumer Research, 2019.
2018
A. Huff, Humphreys, A., and Wilner, S., “Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market”, in American Marketing Association Winter Educators' Conference 2019, 2018, vol. 30.
A. Huff and Barnhart, M., “Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms”. Odense, Denmark, 2018.
A. Huff, Humphreys, A., and Wilner, S. J. S., “Legitimacy and the Politics of Things”, Consumer Culture Theory 2018. Odense, Denmark, 2018.
M. Barnhart and Huff, A., “Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market”, in Association for Consumer Research, 2018, vol. 46.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., “Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense”, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
A. Huff, “Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domains”. Odense, Denmark, 2018.
A. Huff and Barnhart, M., “Why Trump's Idea to Arm Teachers May Miss the Mark”. 2018.
2017
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers”, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
A. Huff and Barnhart, M., “Assembling Safety in an Armed America”, Oregon Marketing Research Symposium. Eugene, Oregon, 2017.
M. Barnhart and Huff, A., “Assembling Safety in an Armed America”, Speaker Series. Melbourne, Australia, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
A. Huff, “Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies”, Gun Studies Symposium. University of Arizona, 2017.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field”, Consumer Culture Theory 2017. Anaheim, CA, 2017.
S. J. S. Wilner and Huff, A., “Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings”, Journal of Marketing Management, vol. 33, no. 3-4, pp. 244-271, 2017.
2016
A. Huff and Cotte, J., “The Evolving Family Assemblage: How Senior Families 'Do' Family”, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT”, Consumer Culture Theory 2016. Lille, France, 2016.
A. Huff, Wilner, S. J. S., and Humphreys, A., “The Pot Problem: The Role of Design in Legitimation of New Markets”, American Marketing Association 2016 Winter Educators' Conference. Las Vegas, 2016.
A. Huff, Humphreys, A., and Wilner, S. J. S., “The Pot Problem: The Role of Design in Legitimation of New Markets”, in American Marketing Association 2016 Winter Educators' Proceedings, 2016, pp. D10-11.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock”, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
2015
A. Huff and Wilner, S. J. S., “Focus on the Form, Forget about the Function: Marketplaces for Illicit Products”, AMA Winter Educator's Conference. San Antonio, TX, 2015.
A. Huff and Barnhart, M., “(Re)Assembling Family: An Examination of How Senior Families 'Do' Family”, Consumer Culture Theory 2015 Conference. University of Arkansas, 2015.
2014
A. Huff and Wilner, S. J. S., “Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy”, Design Management Institute Conference. London, UK, 2014.
M. Barnhart and Huff, A., “In and Out: Paid Caregivers as Members of the Family..kind of”, Consumer Culture Theory Conference. Helsinki, Finland, 2014.
M. Barnhart, Huff, A., and Cotte, J., “Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family”, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
2013
A. Huff and Cotte, J., “Complexities of consumption: The case of childcare”, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.

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