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Presentations
H. Koenig, “Relationship vs. Transaction Marketing”, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.
A. Huff and Barnhart, M., “(Re)Assembling Family: An Examination of How Senior Families 'Do' Family”, Consumer Culture Theory 2015 Conference. University of Arkansas, 2015.
K. Malkewitz, “Reading between the Lines: Implementing Visual Fluency in Writing”, Oregon State University Writing Intensive Course Seminar Series. 2007.
S. Kim, Stump, R. L., and Joshi, A. W., “The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships”, Winter AMA Marketing Educators’ Conference. Orlando, Florida, 2003.
D. Knuff, “Psychology of Sales”, Best Practices Seminar. Bend, Oregon, 2009.
U. Orth, “Psychographic Segmentation of Visitors to Southern Moravia.”, International Conference “Region - Services - Travel Industry”. Ostrava/ Czech Republic, 2001.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, AMA Winter Educators’ Conference. 2006.
H. Koenig, Bechinger, I., and Gobeli, D., “Product Success and Conflict in the Software Industry”, College of Business Friday Seminar Series. Corvallis, OR, 1997.
K. Malkewitz, “Product Design Research”, University of New Mexico Anderson School of Management. 2008.
M. Elton, “Presentation to Chambers of Commerce/Kiwanis/Rotary Clubs”, Several Chamber of Commerce type groups including, Kiwanis and Rotary. 2000.
R. Sanchez, “Presentation of a Marketing Research Consulting business”, Presentation to Salem Chamber of Commerce. Salem, OR, 2000.
R. Sanchez, “Presentation of a Marketing Research Consulting business”, Presentation to Eugene Chamber of Commerce. Eugene, OR, 2000.
R. Sanchez, “Presentation of a Marketing Research Consulting business”, Presentation to the Corvallis Chamber of Commerce. Corvallis, OR, 2000.
A. Huff, Wilner, S. J. S., and Humphreys, A., “The Pot Problem: The Role of Design in Legitimation of New Markets”, American Marketing Association 2016 Winter Educators' Conference. Las Vegas, 2016.
R. Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., “Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times”, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.
J. McAlexander and Njue, J., “Positioning Services”, Presentation to Sawa Sawa Academy. Kenya, 1992.
M. Hall and Zhao, X., “Perpetual Dispossession: An Exploration of Ownership without Possession”, Advances in Consumer Research, 44. Berlin, Germany, 2016.
H. Koenig, Duncan, L. M., and Becker, B. W., “A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study”, American Academy of Advertising Conference. Baton Rouge, LA, 2004.
K. Malkewitz, “Overview of Wine Research”, OSU Food Science and Technology. 2009.
J. McAlexander and DuFault, B., “Our Scientific Heritage”, ACR North American Conference. Chicago, 2013.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads”, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.
U. Orth, “Oregon Agriculture’s Image”, Presentation to the Agribusiness Council of Oregon. Carlton, OR, 2002.
H. Koenig, “One Step Toward Better Understanding Channel Relationships: Tie Strength”, AMA Winter Educators' Conference. Chicago, IL, 1990.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, Hope College Department of Business and Economics. 2009.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, University of Michigan School of Sport Management. 2009.
H. Koenig, “A New Direction for Branding”, Corvallis Chamber of Commerce, Business Connection. Corvallis, OR, 2004.
M. Barnhart and Penaloza, L., “Negotiating Agency in the Elderly Consumption Ensemble”, North American Association for Consumer Research. San Francisco, CA, 2008.
R. Reynolds-McIlnay and Morrin, M., “Neatness Matters: The Effect of Display Neatness on Product Color Choice”, Understanding the Customer’s Sensory Experience Conference. Philadelphia, PA, 2014.
R. Reynolds-McIlnay, “Neatness Matters: The Effect of Display Neatness on Product Color Choice”, 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference. Stockholm, Sweden, 2014.
M. Hall and Hyodo, J., “Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction”, Mittelstaedt Symposium. 2017.
M. Hall and Hyodo, J., “Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction”, Association for Consumer Research Conference. 45. San Diego, California, 2017.
M. Barnhart and Ratchford, M., “A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption”, Marketing Science Conference. Atlanta, GA, 2014.
M. Barnhart, Huff, A., and Scott, I., “Morality Appraisals in Consumer Responsibilization”, University of Connecticut Marketing Speaker Series. Storrs, Connecticut, 2023.
S. Kim, Stump, R. L., and Joshi, A., “A Model of Self-Enforcing Agreement Use in Business-to-Business Exchange Relationships”, IMP conference on Industrial Marketing. Bergen, Norway, 2001.
H. Koenig and Smith, L. P., “Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels”, AMA Summer Educators' Conference. Washington, D.C., 1985.
H. Koenig, “Measuring Customer Perceptions of the Quality of Service in your Family Business”, Family Business Conference. Corvallis, OR, 1989.
U. Orth, “Measuring Buyer Response to Oregon Wine Branding Messages”, Presentation to Oregon Wine Advisory Board, Promotions Committee. Salem, Oregon, 2003.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
J. McAlexander and Schouten, J. W., “Material Possessions and the Divorce Experience”, International Network on Personal Relationships. 1996.
M. Barnhart, “Marketing Services to Older Consumers”, Western Regional International Health Conference. Eugene, OR, 2015.
H. Koenig, “Marketing Research: An Overview”, Oregon Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.
K. Malkewitz, “Marketing Major Overview”, Marketing major to prospective OSU students, parents, and transfer students. 2007.
J. McAlexander, “Marketing in the Graduate Curriculum”, Presentation to delegation from Thailand. Corvallis, OR, 1997.
J. McAlexander, “Marketing in a Free Market Economy”, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
M. Elton, “Marketing Commodities: Building and Maintaining Brand Strength”, Pacific North West Vegetable Association Annual Conference and Trade Show. Kennewick, Washington, 2007.
K. Malkewitz, “The Marketing Canon”, Appalachian State University Graduate School of Business. 2002.
K. Malkewitz, “The Marketing Canon”, Christian Albrechts Universität zu Kiel. 2008.
H. Koenig, “Marketing ” Beyond the Spit”, Llama Association of North America Expo and Conference. Boise, ID, 1995.
K. Malkewitz, “Making Your Passion Your Occupation: How to Get Employed Doing What You Love”, Baker Scholars Distinguished Speaker Series. 2009.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, 3rd Northwest Marketing Research Symposium. 2018.

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