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K. Xu, Li, J., Liao, S., and Lau, R. Y. K., An effective method for discovering target groups on social networking sites, 2011 International Conference on Information Systems (ICIS 2011). Shanghai, China, 2012.
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J. Yang and Kim, Y. H., The effect of price limits: initial public offerings vs. seasoned equities, Financial Management Association Annual Meeting. New Orleans LA, 2004.
J. Yang, Empirical Financial Studies and Policy Implications, 3rd Global Economy and Governance International Conference. Taipei, 2015.
J. Yoo and Kim, M., The effect of product coordination and a model’s face on the Internet, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
J. Yoo and Kim, M., The effect of website reputation and brand name on consumer responses on the Internet., International Textiles and Apparel Association Annual Meeting. 2012.
J. Yoo and Kim, M., The effect of brand image consistency on consumer responses, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
J. Yoo, Kim, M., and Burns, L., The effects of online product presentation on consumer responses: Mental imagery perspective, American Collegiate Retailing Association Annual Meeting. Orlando, FL, 2010.
J. Yoo and Kim, M., The effects of brand familiarity and website design on consumer responses, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
J. Yoo, Kim, M., and Burns, L., The Effects of home page design on consumer responses: A moderating role of brand familiarity and centrality of visual product aesthetics, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.

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