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H. Kwak, Jaju, A., Puzakova, M., and Rocereto, J., The Connubial Relationship between Market Orientation and Entrepreneurial Orientation, Journal of Marketing Theory and Practice, vol. 21, no. 2, pp. 141-161, 2013.
D. Kuratko, Covin, J., and Garrett, R., Corporate venturing: Insights from actual performance, Business Horizons, vol. 52, no. 5, pp. 459-467, 2009.
J. Kriegh, Jackson, A., N Campos, R., Thiele, A., Nguyen, T., Dederer, R., McNamara, D., Howes, S., and Kausel, E., The relationship between goal orientation and escalation of commitment, Annual meeting of the Society for Judgment and Decision Making. Vancouver, Canada, 2017.
X. Koufteros, Peng, D., Lu, G., and Peters, R., Organizational structure and supply chain integration: an empirical, cross-regional examination, Journal of Organizational Design, vol. 3, no. 2, pp. 1-17, 2014.
X. Koufteros, Lu, G., Lai, K. ‐ hung, Wong, C., and Cheng, T., Product development practices, manufacturing practices, and performance: a mediational perspective, International Journal of Production Economics, vol. 156, pp. 83-97, 2014.
A. Kopczenski and Kim, M., Factors affecting university alumni’s purchase of university licensed merchandise, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
H. Koenig, A New Direction for Branding, Corvallis Chamber of Commerce, Business Connection. Corvallis, OR, 2004.
H. Koenig, Marketing Research: An Overview, Oregon Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.
H. Koenig, Relationship vs. Transaction Marketing, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., Challenges Relative to Food Safety in School Foodservice, California Dietetic Association Conference. Riverside, CA., 2002.
H. Koenig and Kleinsorge, I., The Silent Customers: Measuring Customer Satisfaction in Nursing Homes, Journal of Health Care Marketing, vol. 11, no. 4, pp. 2-13, 1991.
H. Koenig and McAlexander, J., Attracting and Retaining Dental Patients, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
H. Koenig, Brown, J., and Johnson, J., The Bases of Marketing Channel Power: A Comparison of Alternative Measures, AMA Summer Educators' Conference. Chicago, IL, 1986.
H. Koenig, Duncan, L., and Becker, B., A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study, American Academy of Advertising Conference. Baton Rouge, LA, 2004.
H. Koenig, Researching Customer Interests and Market Opportunities, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.
H. Koenig, Tie Strength: A New Wrinkle on an Old Friend, International Sunbelt Social Network Conference. San Diego, CA, 1990.
H. Koenig and Friese, S., Shopping for Trouble: Experiences of Compulsive Buyers, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.
H. Koenig, Kroeten, T., and Brown, J., The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty, AMA Summer Educators' Conference. Chicago, IL, 1984.
H. Koenig, The Future of Branding, Seed Research of Oregon, Summer Turf Conference. Corvallis, OR, 2002.
H. Koenig and Kleinsorge, I., Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.
H. Koenig, Evaluating Formal Student Writing, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
H. Koenig, Hampton, R., and Brown, J., Assessing Unidimensionality, Discriminant and Convergent Validity: A New Approach in Marketing, Academy of Marketing Science Conference. Miami, FL, 1987.
H. Koenig, McAlexander, J., and Schouten, J., Brand Community in Higher Education: A Framework for Understanding and Building Loyalty, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
H. Koenig, University Experiences, the Student-College Relationship, and Survey, Student Affairs Assessment Showcase, Oregon State University. Corvallis, OR, 2001.
H. Koenig, An Introduction to LISREL, Presentation to the College of Business Faculty. Corvallis, OR, 1990.
H. Koenig, When Knowledge Levels Vary, Why Not Try Hypermedia, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.
H. Koenig, The Effects of Power Utilization on Interorganizational Relations, AMA Winter Educators' Conference. Phoenix, AZ., 1985.
H. Koenig and McAlexander, J., Intercustomer Relationships and Service Experiences: An Empirical Exploration, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
H. Koenig, Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?, Western Marketing Educators' Association Conference. San Diego, CA, 1995.
H. Koenig, Understanding the Consultant-Client Relationship, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
H. Koenig and McAlexander, J., Alumni Giving: Cultivating Connections that Build Commitment, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
H. Koenig, Schneider, C., and Cluskey, M., Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
H. Koenig, One Step Toward Better Understanding Channel Relationships: Tie Strength, AMA Winter Educators' Conference. Chicago, IL, 1990.
H. Koenig, Bechinger, I., and Gobeli, D., Product Success and Conflict in the Software Industry, College of Business Friday Seminar Series. Corvallis, OR, 1997.
H. Koenig, Johnson, J., and Brown, J., The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions, AMA Summer Educators' Conference. Washington, D.C., 1985.
H. Koenig and McAlexander, J., Building the Relationships of Brand Community in a Service Setting, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
H. Koenig, Marketing ” Beyond the Spit, Llama Association of North America Expo and Conference. Boise, ID, 1995.
H. Koenig, Measuring Customer Perceptions of the Quality of Service in your Family Business, Family Business Conference. Corvallis, OR, 1989.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., Food Safety and HACCP Challenges in School Foodservice, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
H. Koenig, Antecedents of Power in a Channel of Distribution, AMA Winter Educators' Conference. Newport Beach, CA, 1993.
H. Koenig and McAlexander, J., The Measurement of Service Quality in Healthcare: An Examination of Dental Practices, Journal of Health Care Marketing, pp. 34-40, 1994.
H. Koenig and Smith, L., Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels, AMA Summer Educators' Conference. Washington, D.C., 1985.
D. Knuff, Anecdotal Hearsay, American Marketing Association. Tampa, 2006.
D. Knuff, Psychology of Sales, Best Practices Seminar. Bend, Oregon, 2009.
D. Knuff and Perkins, A., Understanding Self-Prophecy, Association for Consumer Research. Orlando, 2006.
D. Knuff and Shinderman, M., Why Consumers Buy Green, It's in the Bag. OSU-Cascades, 2009.
D. Knuff, Understanding the Self-Prophecy Phenomenon, European Association for Consumer Research. Milan, 2007.
D. Knuff, Untitled. Brig, Switzerland, 2007.
D. Knuff, Giese, J., and Spangenberg, E., The Role of WOM Communication in Product Choice, Association for Consumer Research. Portland, OR, 2004.
D. Knuff, Sprott, D., Spangenberg, E., Perkins, A., and Smith, R., Examining the Question-Behavior Effect Using the Implicit Association Test, ACR. 2007.

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