Testimonials
“Personally, when working on this project, I found it fascinating how members of the community responded to the proposed campaigns. Certain images, color schemes and word choices each produced a varied emotional response from the potential customer.”
— Kasey Babcock, '21
“I am very thankful that I was able to develop a consumer-focused mindset and experience the consumer research process in such a hands-on way. I gained real-world, first-hand experience. All the CMCI research projects resulted in the implementation of our findings -- which is very rewarding.”
— Jessica Kiever '18
“This project was a really fun one. As a project manager, I knew that I had to make sure things happened on time, everyone was on the same page, and our final report looked good.”
— Joseph Bridges, '18