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Journal Articles
M. V. Tatikonda and Montoya, M., “The Influence of Project Execution Factors on Operational and Market Outcomes in New Product Development”, Management Science, vol. 47, no. 1, pp. 151-172, 2001.
J. Broome, “Innovation Program Stagnant? Here's How to Get it Unstuck.”, vol. 2019, no. 1, p. 112, 2019.
S. Kim and Hsieh, P. - H., “Interdependence and its Consequence in Distributor-Supplier Relationships: A Distributor Perspective Through Response Surface Approach”, Journal of Marketing Research, vol. XL, no. 1, pp. 101 - 112, 2003.
U. Orth, Heinrich, F., and Malkewitz, K., “Interior Design and Store Personality”, 2012.
C. Bee and Dalakas, V., “Introduction to Special Issue on Sport Marketing and Sponsorship”, Journal of Business Research, vol. 124, pp. 695-697, 2021.
M. Brouard, Belkir, M., Brunk, K., Dalmoro, M., Ferriera, M. Christina, Figueirdo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers”, Academy of Management Learning and Education, vol. 18, no. 2, pp. 261-285, 2019.
C. Bee and Madrigal, R., “It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising”, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., “Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks”, MIS Quarterly, vol. 26, no. 3, pp. 269-290, 2002.
A. J Petersen and Schmid, F., “Leveraging stakeholder networks with outside-in marketing”, Industrial Marketing Management, vol. 92, pp. 72-75, 2021.
M. Barnhart, Huff, A., and Cotte, J., “Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family”, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
L. Penaloza and Barnhart, M., “Living U.S. Capitalism: The Normalization of Credit/Debt”, Journal of Consumer Research, vol. 38, no. 4, pp. 743-762, 2011.
J. McAlexander, Kim, S., and Roberts, S., “Loyalty: The Influences of Satisfaction and Brand Community”, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
D. O. Kaldenberg, Koenig, H., and Becker, B. W., “Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?”, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
D. Gobeli, Koenig, H., and Bechinger, I., “Managing Conflict in Software Development Teams: A Multi-Level Analysis”, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
D. Gobeli, Koenig, H., and Bechinger, I., “Managing Conflict in Software Development Teams: A Multi-Level Analysis”, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J., “The Marketization of Religion: Field, Capital, and Consumer Identity”, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Annual Advances in Business Cases, pp. 311-336, 1988.
H. Koenig and McAlexander, J., “The Measurement of Service Quality in Healthcare: An Examination of Dental Practices”, Journal of Health Care Marketing, pp. 34-40, 1994.
K. R. Teas, Dorsch, M. J., and McAlexander, J., “Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship”, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
J. R. Brown, Johnson, J. L., and Koenig, H., “Measuring the sources of marketing channel power: A comparison of alternative approaches”, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.
J. McAlexander, Koenig, H., and DuFault, B., “Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
M. Puzakova, Kwak, H., and Andras, T. Larsen, “Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia”, International Journal of Advertising, vol. 29, no. 5, pp. 727-764, 2010.
M. Montoya and Calantone, R., “A Model for Segment Selection in Industrial Product-Markets”, Marketing Science, vol. 18, no. 3, pp. 373-395, 1999.
J. Chen and Madrigal, R., “Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"”, Journal of Sport Management, no. 6, 2008.
M. Barnhart, Huff, A., and Scott, I., “Morality Appraisals in Consumer Responsibilization”, Journal of Consumer Research.
J. B. Schmidt, Montoya, M., and Massey, A., “New Product Development Decision-Making Effectiveness: Comparing Individuals, Face-to-Face Teams, and Virtual Teams”, Decision Sciences, vol. 32, no. 4, pp. 575-601, 2001.
H. Nakayama, Shimada, Y., Zang, L., Terasawa, M., Nishiura, K., Matsuda, K., Toombs, C., Langdon, C., and Nishimura, N., “Novel Anti-Obesity Properties of Palmaria mollis in Zebrafish and Mouse Models”, Nutrients, vol. 10, no. 10, 2018.
S. J. S. Wilner and Huff, A., “Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings”, Journal of Marketing Management, vol. 33, no. 3-4, pp. 244-271, 2017.
M. Montoya, Massey, A. P., and Clapper, D., “On-Line Focus Groups: Conceptual Issues and A Research Tool”, European Journal of Marketing, vol. 32, no. 7/8, pp. 45-54, 1998.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand..: Enhancing Promotional Effectiveness with Haptic Cues”, Journal of Marketing Research, vol. 57, no. 1, pp. 100-117, 2020.
C. Bee and Madrigal, R., “Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment”, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.
A. Faber, Bee, C., Girju, M., Onel, N., Rossi, A. M., Cozac, M., Lutz, R., Nardini, G., and Song, C., “The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World”, Journal of Consumer Affairs, pp. 1-24, 2022.
H. Koenig and Kleinsorge, I., “Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems”, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., “Performance-centered Design of Knowledge-intensive Processes”, Journal of Management Information Systems, vol. 18, no. 4, pp. 37-59, 2002.
M. Hall and Zhao, X., “Perpetual Dispossession: An Exploration of Ownership without Possession”, Advances in Consumer Research, vol. 44, 2016.
A. Huff, Humphreys, A., and Wilner, S. J. S., “The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market”, Journal of Consumer Research, 2021.
J. McAlexander, Becker, B., and Kaldenberg, D., “Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance”, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
J. McAlexander, Schouten, J., and Scammon, D., “Positioning Professional Services: Segmenting the Financial Services Market”, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., “Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense”, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
D. Aiken, Malkewitz, K., and Bowe, D., “The Program Context of War News: Exploring Influences on Television Advertising Effectiveness”, 2004.
D. Di Benedetto, Anthony, C., Calantone, R. J., VanAllen, E., and Montoya, M., “Purchasing Joins the NPD Team”, Research Technology Management: international journal of research management, vol. 46, no. 4, pp. 45-51, 2003.
L. N. Tobey, Koenig, H., Brown, N., and Manore, M. M., “Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign”, Nutrients, vol. 8, no. 9, 2016.
A. P. Massey, Montoya, M., and Brown, S., “Reaping the Benefits of Innovative IT: The Long and Winding Road”, IEEE Transactions on Engineering Management, vol. 48, no. 3, pp. 348-357, 2001.
N. Dawar and Stornelli, J., “Rebuilding the Relationship Between Manufacturers and Retailers”, MIT Sloan Management Review, 2013.
A. P. Massey, Montoya, M., and Holcom, K., “Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM”, Decision Support Systems, vol. 32, no. 2, pp. 155-170, 2001.
C. Bee and Kahle, L., “Relationship Marketing in Sports: A Functional Approach”, Sport Marketing Quarterly, vol. 15, no. 2, pp. 102-110, 2006.
F. Veltri, Miller, J., and Gillentine, J., “Risk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism?”, Journal of Contemporary Athletics, vol. 3, pp. 45-56, 2008.
C. Bee and Dalakas, V., “Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages”, Journal of Marketing Communications, 2013.

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