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Presentations
M. Barnhart and Penaloza, D. Lisa, Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble, Consumer Culture Theory Conference. 2008.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
M. Barnhart, Round Table panelist - The future of research in eldercare, North American Association for Consumer Research Conference. New Orleans, 2015.
M. Barnhart and Ratchford, M., Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index, Winter Educators' Conference. San Diego, CA, 2007.
A. Huff and Barnhart, M., (Re)Assembling Family: An Examination of How Senior Families 'Do' Family, Consumer Culture Theory 2015 Conference. University of Arkansas, 2015.
M. Barnhart and Penaloza, L., Negotiating Agency in the Elderly Consumption Ensemble, North American Association for Consumer Research. San Francisco, CA, 2008.
M. Barnhart and Ratchford, M., A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption, Marketing Science Conference. Atlanta, GA, 2014.
M. Barnhart, Marketing Services to Older Consumers, Western Regional International Health Conference. Eugene, OR, 2015.
M. Barnhart and Penaloza, D. Lisa, Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research, Conference on Transformative Consumer Research. Hanover, NH, 2007.
M. Barnhart and Huff, A., In and Out: Paid Caregivers as Members of the Family..kind of, Consumer Culture Theory Conference. Helsinki, Finland, 2014.
J. Gentry, Phillips, L., and Barnhart, M., Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended, Association for Consumer Research Latin American Conference 2014. Guadalajara, Mexico, 2014.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
A. Huff and Barnhart, M., Assembling Safety in an Armed America, Oregon Marketing Research Symposium. Eugene, Oregon, 2017.
M. Barnhart and Huff, A., Assembling Safety in an Armed America, Speaker Series. Melbourne, Australia, 2017.
M. Barnhart, Huff, A., and Scott, I., American Consumers' Understandings of the Right to Consume Firearms, Consumer Culture Theory 2019. Montreal, Canada, 2019.
Journal Articles
M. Barnhart and Penaloza, L., Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble, Journal of Consumer Research, 2013.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
L. Penaloza and Barnhart, M., Living U.S. Capitalism: The Normalization of Credit/Debt, Journal of Consumer Research, vol. 38, no. 4, pp. 743-762, 2011.
M. Barnhart, Huff, A., and Cotte, J., Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
M. Barnhart and Mish, J., Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP, Journal of Macromarketing, vol. 37, no. 1, 2017.
M. Ratchford and Barnhart, M., Development and Validation of the Technology Adoption Propensity (TAP) Index, Journal of Business Research, vol. 65, no. 8, pp. 1209-1215, 2012.
C. Breese, Adams, C., Logel, J., Drebing, C., Rollins, Y., Barnhart, M., Sullivan, B., DeMasters, B., Freedman, R., and Leonard, S., Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain, Journal of Comparative Neurology, vol. 387, no. 3, pp. 385-398, 1997.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
Conference Papers
L. Penaloza, Kelleher, C. Mary Ellen, and Barnhart, M., What’s Love Got to Do with It that Technology can’t Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble, in Association of Consumer Research, 2020, vol. 48.
M. Barnhart, Huff, A., and Scott, I., Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment, in Association for Consumer Research, 2019.
M. Barnhart and Huff, A., Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market, in Association for Consumer Research, 2018, vol. 45.
A. Huff and Barnhart, M., How Marketing Can UNRAVEL Wicked Social Problems, in Marketing & Public Policy Conference - American Marketing Association, 2021.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
M. Barnhart, Huff, A., and Scott, I., American Consumers' Understandings of the Right to Consume Firearms, in Consumer Culture Theory Consortium, 2019.