Journal Articles
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J.,
“Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers”,
Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
J. McAlexander, Koenig, H., and DuFault, B.,
“Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”,
Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. McAlexander, Koenig, H., and Schouten, J. W.,
“Building a University Brand Community: The Long-Term Impact of Shared Experiences”,
Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Schouten, J., and Koenig, H.,
“Building Brand Community”,
Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Koenig, H.,
“Building Communities of Philanthropy in Higher Education: Contextual Influences”,
International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, Koenig, H., and Schouten, J. W.,
“Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”,
International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
D. Martin, Schouten, J., and McAlexander, J.,
“Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture”,
Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
J. McAlexander and Schouten, J.,
“Hairstyles as Transition Markers”,
Sociology and Social Research, vol. 74, pp. 58-62, 1989.
J. McAlexander, Kim, S., and Roberts, S.,
“Loyalty: The Influences of Satisfaction and Brand Community”,
Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J.,
“The Marketization of Religion: Field, Capital, and Consumer Identity”,
Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
J. McAlexander, Becker, B., and Kaldenberg, D.,
“Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance”,
Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
J. McAlexander, Schouten, J., and Scammon, D.,
“Positioning Professional Services: Segmenting the Financial Services Market”,
Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. W. Schouten and McAlexander, J.,
“Positioning Services for Competitive Advantage”,
Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J.,
“Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense”,
Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
J. McAlexander, Kaldenburg, D., and Koenig, H.,
“Service Quality Measurement”,
Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
E. N. Hansen, Fletcher, R., and McAlexander, J.,
“Sustainable Forestry, Swedish Style, for Europe's Greening Market”,
Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
J. Schouten, McAlexander, J., and Koenig, H.,
“Transcendent Consumption Experience and Brand Community”,
Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
B. Becker, Kaldenberg, D., and McAlexander, J.,
“Yellow Pages Usage by Professionals: An Exploratory Study of Dentists”,
Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.