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H. Koenig, “Relationship vs. Transaction Marketing”, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.
H. Koenig, “Researching Customer Interests and Market Opportunities”, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.
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J. Giampaoli, Sneed, J., Cluskey, M., and Koenig, H., “School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs”, Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.
J. McAlexander, Kaldenburg, D., and Koenig, H., “Service Quality Measurement”, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
H. Koenig and Friese, S., “Shopping for Trouble: Experiences of Compulsive Buyers”, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.
H. Koenig and Kleinsorge, I., “The Silent Customers: Measuring Customer Satisfaction in Nursing Homes”, Journal of Health Care Marketing, vol. 11, no. 4, pp. 2-13, 1991.
D. Gobeli, Mishra, C., and Koenig, H., “Strategic Value of Technology and Brand Equity”, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
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H. Koenig, Schneider, C. L., and Cluskey, M., “Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators”, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
H. Koenig, “Tie Strength: A New Wrinkle on an Old Friend”, International Sunbelt Social Network Conference. San Diego, CA, 1990.
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Community”, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
D. Gobeli and Koenig, H., “Two Stage Internalization Framework for Multinational Corporations”, Academy of International Business Conference. South Carolina, 1999.
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H. Koenig, “Understanding the Consultant-Client Relationship”, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Support”, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
H. Koenig, “University Experiences, the Student-College Relationship, and Survey”, Student Affairs Assessment Showcase, Oregon State University. Corvallis, OR, 2001.
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H. Koenig, “When Knowledge Levels Vary, Why Not Try Hypermedia”, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.

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