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H. Koenig and McAlexander, J., Building the Relationships of Brand Community in a Service Setting, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander and Koenig, H., Building Communities of Philanthropy in Higher Education: Contextual Influences, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, Schouten, J., and Koenig, H., Building Brand Community, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander, Koenig, H., and Schouten, J. W., Building a University Brand Community: The Long-Term Impact of Shared Experiences, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
H. Koenig, McAlexander, J., and Schouten, J. W., Brand Community in Higher Education: A Framework for Understanding and Building Loyalty, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
H. Koenig, Kroeten, T. T., and Brown, J. R., The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty, AMA Summer Educators' Conference. Chicago, IL, 1984.
H. Koenig, Johnson, J. L., and Brown, J. R., The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions, AMA Summer Educators' Conference. Washington, D.C., 1985.
H. Koenig, Brown, J. R., and Johnson, J. L., The Bases of Marketing Channel Power: A Comparison of Alternative Measures, AMA Summer Educators' Conference. Chicago, IL, 1986.