Journal Articles
J. McAlexander, Koenig, H., and DuFault, B.,
“Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”,
Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
D. J. Brown and Koenig, H.,
“Applying Total Quality Management to Business Education”,
Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
J. McAlexander, Koenig, H., and Schouten, J. W.,
“Building a University Brand Community: The Long-Term Impact of Shared Experiences”,
Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Schouten, J., and Koenig, H.,
“Building Brand Community”,
Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Koenig, H.,
“Building Communities of Philanthropy in Higher Education: Contextual Influences”,
International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, Koenig, H., and Schouten, J. W.,
“Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”,
International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
T. - Y. Tung, Burns, L., and Koenig, H.,
“Choice Overload and Online Approach Behavior”,
International Journal of e-Business Research, vol. 15, no. 4 (October-December), pp. 56-72, 2019.
C. S. Mishra, Koenig, H., and Gobeli, D.,
“Creating Brand Equity Through Strategic Investments”,
Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
B. R. James, Lusch, R. F., and Koenig, H.,
“Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel”,
International Journal of Physical Distribution and Materials Management, vol. 14, no. 3, pp. 19-36, 1984.
D. O. Kaldenberg, Koenig, H., and Becker, B. W.,
“Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?”,
Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
D. Gobeli, Koenig, H., and Bechinger, I.,
“Managing Conflict in Software Development Teams: A Multi-Level Analysis”,
Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
D. Gobeli, Koenig, H., and Bechinger, I.,
“Managing Conflict in Software Development Teams: A Multi-Level Analysis”,
Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
J. R. Brown, Johnson, J. L., and Koenig, H.,
“Measuring the sources of marketing channel power: A comparison of alternative approaches”,
International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.
L. N. Tobey, Koenig, H., Brown, N., and Manore, M. M.,
“Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign”,
Nutrients, vol. 8, no. 9, 2016.
J. Giampaoli, Sneed, J., Cluskey, M., and Koenig, H.,
“School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs”,
Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.
J. McAlexander, Kaldenburg, D., and Koenig, H.,
“Service Quality Measurement”,
Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. Schouten, McAlexander, J., and Koenig, H.,
“Transcendent Consumption Experience and Brand Community”,
Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
H. Koenig,
“When Knowledge Levels Vary, Why Not Try Hypermedia”,
Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.