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Book Chapters
A. Huff, “Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts”, vol. 13, Bingley: , 2011, pp. 111-126.
A. Huff and Barnhart, M., “Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies”, New York: , 2019.
S. A. Jones, Bee, C., Burton, R., and Kahle, L., “Marketing through Sports Entertainment: A Functional Approach”, Mahwah, NJ: , 2004, pp. 309-322.
K. Malkewitz, Wright, P., and Friestad, M., “Persuasion by Design: The State of Expertise on Visual Influence Tactics”, 2003.
K. Malkewitz and Bee, C., “Undertaking Brand Design in Sports”, 2014.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
R. Madrigal, Bee, C., and LaBarge, M., “Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category”, New York, NY: , 2005, pp. 179-190.
Books
M. Van Order, Shifters: Corporate Investing And Disruptive Change. Corvallis, Oregon: , 2016, p. 100.
Conference Papers
M. Barnhart, Huff, A., and Scott, I., “American Consumers' Understandings of the Right to Consume Firearms”, in Consumer Culture Theory Consortium, 2019.
F. Veltri and Moody, R., “Are online reviews of marketing classes unbiased: A look at the impact of social modelling and reactance on student online reviews?”, presented at the 2017, 2017.
J. Chen, Gurel-Atay, E., Kahle, L. R., and Suh, W. Suk, “Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?”, in Association for Consumer Research, 2018.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, presented at the 2006, 2006.
K. Malkewitz, “Communicating with Product Design”, presented at the 2007, 2007.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance”, presented at the 2011, 2011.
U. Orth and Malkewitz, K., “Creating Brand Impressions Through Package Design”, presented at the 2015, 2015, p. 259--259.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development”, presented at the 2008, 2008.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., “Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups”, in Consumer Culture Theory 2022 Conference, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., “Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology”, in Association for Consumer Research 2022 Conference, 2022.
U. H. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, presented at the 2008, 2008.
T. - Y. Tung, Koenig, H., and Chen, H. - L., “Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption”, in Association for Consumer Research, San Diego, California, 2017.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, presented at the 2000, 2000.
F. Veltri and Moody, R., “An exploration of where social media marketing is taught across the university campus.”, in Marketing Educators Association, Denver, CO, 2016.
A. Huff, Humphreys, A., and Wilner, S., “Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market”, in American Marketing Association Winter Educators' Conference 2019, 2018, vol. 30.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, presented at the 2007, 2007.
A. Huff and Barnhart, M., “How Marketing Can UNRAVEL Wicked Social Problems”, in Marketing & Public Policy Conference - American Marketing Association, 2021.
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, presented at the 2002, 2002.
M. Barnhart, Huff, A., and Scott, I., “The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense”, in Association for Consumer Research 2022 Conference, 2022.
K. Malkewitz and Ketcham, N., “The Logo Life Cycle: An Abstract”, presented at the 2020, 2020, p. 101--102.
K. Malkewitz and Ketcham, N., “Logo Life Cycles”, presented at the 2018, 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, presented at the 2018, 2018.
K. Malkewitz, “Meme Products”, presented at the 2020, 2020.
J. Chen and Xie, V., “The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts”, in Society of Consumer Psychology, 2013.
M. Barnhart and Penaloza, L., “Negotiating Agency in the Elderly Consumption Ensemble”, in Association for Consumer Research, 2009, vol. 36.
M. Barnhart and Huff, A., “Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market”, in Association for Consumer Research, 2018, vol. 46.
F. Veltri, Miller, J., Presley, R., and Charlton, A., “The new playoff system in college football: Analysis of fan interest and perception of College Football National Championship Game.”, in Applied Sport Management conferencer, Baton Rouge, LA, 2016.
L. Pellandini-Simanyi and Barnhart, M., “The Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap”, in Consumer Culture Theory Conference, 2022, vol. 2022.
M. Barnhart, Drenten, J., Gurrieri, L., and Huff, A., “Platformization of American Gun Culture”, in Consumer Culture Theory 2022 Conference, 2022.
A. Huff, Humphreys, A., and Wilner, S. J. S., “The Pot Problem: The Role of Design in Legitimation of New Markets”, in American Marketing Association 2016 Winter Educators' Proceedings, 2016, pp. D10-11.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, presented at the 2006, 2006.
M. Barnhart, Huff, A., and Scott, I., “Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment”, in Association for Consumer Research, 2019.
M. Barnhart and Ratchford, M., “Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index”, in Proceedings of the American Marketing Association Winter Conference 2007, 2007.
A. Huff, Wilner, S. J. S., and Humphreys, A., “The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada”, in 2022 Marketing & Public Policy Conference - American Marketing Association, 2022.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, presented at the 2020, 2020.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, presented at the 2019, 2019.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, presented at the 2009, 2009.
A. Watson, “Symbiotic Fashion and Emergent Identity: A Theoretical Model”, in University of Southern Denmark, Odense, 2018, p. 50.
F. Veltri, Scofield, A., and Black, C., “Teaching Principles of Marketing: Student group projects from A to Z.”, in Marketing Educators Association, Denver, CO, 2016.
A. Huff, Barnhart, M., and Burkhardt, B., “Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market”, in Association for Consumer Research 2021 Conference (North America), Duluth, MN, 2021.

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