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E
D. Gobeli and Koenig, H., “Enhancing the E-Business Value Sequence Through R&D”, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.
B. R. James, Lusch, R. F., and Koenig, H., “Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel”, International Journal of Physical Distribution and Materials Management, vol. 14, no. 3, pp. 19-36, 1984.
M. Elton, “Ethics in Advertising: The Unilever case study”, Special Topics: Ethics in Advertising. Corvallis, Oregon, 2008.
J. McAlexander, “Ethnographic Research as a Tool for Gauging Customer Experiences”, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
H. Koenig, “Evaluating Formal Student Writing”, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
J. Gentry, Phillips, L., and Barnhart, M., “Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended”, Association for Consumer Research Latin American Conference 2014. Guadalajara, Mexico, 2014.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, presented at the 2000, 2000.
A. Huff and Cotte, J., “The Evolving Family Assemblage: How Senior Families 'Do' Family”, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.
K. Malkewitz, “An Ex- Expatriate’s Experiences”, University of Oregon. 2009.
X. M. Song and Montoya, M., “An Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Development”, Academy of Management Journal, vol. 44, no. 1, pp. 61-80, 2001.
A. Klotz, Bolino, M. C., Song, H., and Stornelli, J., “Examining the Nature, Causes, and Consequences of Profiles of Organizational Citizenship Behavior”, Journal of Organizational Behavior, vol. 39, no. 5, pp. 629-647, 2018.
D. Knuff, Sprott, D. E., Spangenberg, E. R., Perkins, A., and Smith, R. J., “Examining the Question-Behavior Effect Using the Implicit Association Test”, ACR. 2007.
J. Murray, Bui, M., and Stokes, A., “Explaining Obesity: An Inquiry into the Lives of the Obese”, Association for Consumer Research. Duluth, MN, 2009.
F. Veltri and Moody, R., “An exploration of where social media marketing is taught across the university campus.”, in Marketing Educators Association, Denver, CO, 2016.
J. B. Schmidt, Sarangee, K., and Montoya, M., “Exploring New Product Development Project Review Practices”, Journal of Product Innovation Management, vol. 26, no. 5, pp. 520-635, 2009.
C. Bee and Havitz, M. E., “Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context”, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.
A. Huff, Humphreys, A., and Wilner, S., “Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market”, in American Marketing Association Winter Educators' Conference 2019, 2018, vol. 30.
J. King, “Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics”, Entrepreneurship Research Journal, 2015.
F
A. Huff and Barnhart, M., “Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms”. Odense, Denmark, 2018.
E. Fischer, Martin, K., Hill, R., Kamakura, W., Du, R., Penaloza, L., Barnhart, M., Sharma, E., Alter, A., Ustuner, T., and Thompson, C., “Financial insecurity and deprivation”, Journal of Consumer Research, 2013.
A. Huff and Wilner, S. J. S., “Focus on the Form, Forget about the Function: Marketplaces for Illicit Products”, AMA Winter Educator's Conference. San Antonio, TX, 2015.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design”, Association for Consumer Research. 2013.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design”, Consumer Culture Theory. Tucson, 2013.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., “Food Safety and HACCP Challenges in School Foodservice”, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
J. D. Townsend, Montoya, M., and Calantone, R. J., “Form and Function: A Matter of Perspective”, Journal of Product Innovation Management, vol. 28, pp. 374-377, 2011.
U. Orth, Campana, D., and Malkewitz, K., “Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes”, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
M. Montoya and O'Driscoll, T., “From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD”, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT”, Consumer Culture Theory 2016. Lille, France, 2016.
D. K. Aiken, Bee, C., and Walker, N., “From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption”, Journal of Business Research, vol. 87, pp. 69-79, 2018.
R. M. O'Keefe, Cole, M., Chau, P., Massey, A. P., Montoya, M., and Perry, M., “From the User Interface to the Customer Interface: Results from a Global Experiment”, International Journal of Human-Computer Studies, vol. 53, no. 4, pp. 611-628, 2000.
H. Koenig, “The Future of Branding”, Seed Research of Oregon, Summer Turf Conference. Corvallis, OR, 2002.
G
S. Kim and Hsieh, P. - H., “Gauging the Effects of Dependences on Control in Industrial Distribution Channels: Response Surface Approach”, International Journal of Research in Marketing, vol. 23, pp. 12 - 29, 2006.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising”, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
J. McAlexander and DuFault, B., “Genius for Sale: The Conspicuous Consumption of Ideas”, Consumer Culture Theory International Conference. Oxford University, 2012.
M. Montoya, Massey`, A. P., and Song, M., “Getting it Together: Temporal Coordination and Conflict Management in Global Virtual Teams”, Academy of Management Journal, vol. 44, no. 6, pp. 1251-1263, 2001.
I. Parkman and Malkewitz, K., “Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.”, 2021.
J. McAlexander and Schouten, J., “The Great Debate: Design Research vs. Marketing Research”, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
H
J. McAlexander and Schouten, J., “Hairstyles as Transition Markers”, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
J. McAlexander, “A Harley-Davidson Story: Marketing and Building Customer Relationships”, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
J. King, “Helpful & Safe vs Useless & Dangerous”, Its in the Bag. OSU-Cascades, 2013.
M. Barnhart and Mish, J., “Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP”, Journal of Macromarketing, vol. 37, no. 1, 2017.
J. McAlexander, “HOG tales, Jeep Trails, and Setting Sail”, Faculty seminar. Sydney Australia, 2005.
J. McAlexander, “HOG Tales, Jeep Trails, and Setting Sail”, Faculty seminar. Australia, 2005.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.

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