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J. McAlexander, “Strategic Marketing Management”, Iowa State University Extension Service. 1988.
D. Gobeli, Mishra, C., and Koenig, H., “Strategic Value of Technology and Brand Equity”, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
J. Schouten and McAlexander, J., “Subcultures of Consumption: An Ethnography of the New Bikers”, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
J. McAlexander, “Subcultures of Consumption: Implications for Marketing”, Presentation OSU Portland Center. 1994.
E. N. Hansen, Fletcher, R., and McAlexander, J., “Sustainable Forestry, Swedish Style, for Europe's Greening Market”, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, AMA Winter Educators Conference. 2009.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, presented at the 2009, 2009.
A. Watson, “Symbiotic Fashion and Emergent Identity: A Theoretical Model”, in University of Southern Denmark, Odense, 2018, p. 50.
A. Watson, “The Symbiotic Fashion and Emergent Identity Model”, Consumer Culture Theory Conference. University of Southern Denmark, Odense, Denmark, 2018.
J. McAlexander and Schouten, J. W., “The Symbolic Use of Hair Through Role Transitions and Life Structure Changes”, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
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H. Koenig, Schneider, C. L., and Cluskey, M., “Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators”, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
F. Veltri, Scofield, A., and Black, C., “Teaching Principles of Marketing: Student group projects from A to Z.”, in Marketing Educators Association, Denver, CO, 2016.
A. Huff, Barnhart, M., and Burkhardt, B., “Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market”, in Association for Consumer Research 2021 Conference (North America), Duluth, MN, 2021.
N. Brown, “Through a Student’s Eyes: 4 Simple Ways To Improve Engagement In Your Online Course”, 2018 Ecampus Faculty Forum. Corvallis, OR, 2018.
N. Brown, “Through A Student's Eyes: A Deep Dive Into Online Learning”, Ecampus Professional Development Funds Discussions. OSU - Willamette East, 3rd floor of The Valley Library, 2018.
H. Koenig, “Tie Strength: A New Wrinkle on an Old Friend”, International Sunbelt Social Network Conference. San Diego, CA, 1990.
R. Reynolds-McIlnay, “Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays”, American Collegiate Retail Association Annual Conference. Secaucus, NJ, 2016.
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Community”, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
S. Cook, Watson, A., and Parker, S., “A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study”, Journal of Education for Business, vol. 90, pp. 103-110, 2014.
C. Newman, Turri, A. M., Howlett, E., and Watson, A., “Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems”, Journal of Macromarketing, vol. 34, no. 4, pp. 505-519, 2014.
D. Gobeli and Koenig, H., “Two Stage Internalization Framework for Multinational Corporations”, Academy of International Business Conference. South Carolina, 1999.
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D. Knuff and Perkins, A., “Understanding Self-Prophecy”, Association for Consumer Research. Orlando, 2006.
H. Koenig, “Understanding the Consultant-Client Relationship”, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
D. Knuff, “Understanding the Self-Prophecy Phenomenon”, European Association for Consumer Research. Milan, 2007.
K. Malkewitz and Bee, C., “Undertaking Brand Design in Sports”, 2014.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Support”, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
H. Koenig, “University Experiences, the Student-College Relationship, and Survey”, Student Affairs Assessment Showcase, Oregon State University. Corvallis, OR, 2001.
M. Barnhart and Huff, A., “UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems”, Journal of Business Research, 2022.
A. P. Massey and Montoya, M., “Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use”, MIS Quarterly, vol. 30, no. 1, pp. 99-114, 2006.
J. King, “Untitled”, Academy of Marketing Science. Portland, OR, 2009.
J. King, “Untitled”, American Marketing Association. San Diego, CA, 2008.
D. Knuff, “Untitled”. Brig, Switzerland, 2007.
A. P. Massey, Khatri, V., and Montoya, M., “Usability of Online Services: The Role of Technology Readiness and Context”, Decision Sciences, vol. 38, no. 2, pp. 277-308, 2007.
N. Brown, “Using Company Case Studies in the Online Classroom”, Ecampus Faculty Luncheon. OSU - Horizon Room (MU 49), 2018.
A. Huff and Cotte, J., “Using the Marketplace to Reconceptualize Motherhood”, Association for Consumer Research. Vancouver, 2012.
R. Madrigal, Bee, C., and LaBarge, M., “Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category”, New York, NY: , 2005, pp. 179-190.
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K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency”, University of Oregon - Oregon State University Platypus Seminar. 2007.
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A. Stokes, Kopp, S. W., and Suter, T. A., “What is Consumer Confusion and How is it Measured?”, 2010 Marketing and Public Policy Conference Proceedings. Denver, CO, 2010.
L. Penaloza, Kelleher, C. Mary Ellen, and Barnhart, M., “What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble”, in Association of Consumer Research, 2020, vol. 48.
M. Puzakova, Kwak, H., and Rocereto, J., “When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoings”, Journal of Marketing, vol. 77, no. 3, pp. 81-100, 2013.
H. Koenig, “When Knowledge Levels Vary, Why Not Try Hypermedia”, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.
R. Madrigal, Bee, C., and Chen, J., “When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment”, Communication Research, pp. 1-25, 2022.
J. McAlexander, “Where are we going with this..relationship?”, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
M. Barnhart and Penaloza, L., “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble”, Journal of Consumer Research, 2013.
M. Barnhart and Penaloza, D. Lisa, “Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble”, Consumer Culture Theory Conference. 2008.
A. Huff and Barnhart, M., “Why Americans Are Buying More Guns than Ever”, 2020.
D. Knuff and Shinderman, M., “Why Consumers Buy Green”, It's in the Bag. OSU-Cascades, 2009.
U. Orth, “Why Consumers (Do Not) Buy Oregon Wine”, OSU Grapevine Research Days. Corvallis, OR, 2004.

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